Filed Pursuant to Rule 433
under the Securities Act of 1933
Registration Statement No. 333-144009
Issuer Free Writing Prospectus,

dated November 4, 2009



Final Term Sheet




Equifax Inc.






4.450% Senior Notes due 2014






Baa1 (Moody’s) / BBB+ (Standard & Poor’s)*




Par Amount:






Trade Date:


November 4, 2009




Settlement Date:


November 9, 2009






December 1, 2014




Coupon (Interest Rate):






Interest Payment Dates:


June 1 and December 1 of each year, beginning on June 1, 2010




Price to Public:






Net Proceeds:






Yield to Maturity:






Benchmark Treasury:


UST 2.375% due October 31, 2014




Spread to Benchmark Treasury:


T + 212.5 bps




Benchmark Treasury Price and Yield:


2.372%, 100-00+




Make Whole Call:


The Securities will be redeemable at the Issuer’s option at any time or from time to time at a redemption price equal to (A) the greater of (i) 100% of the principal amount of such Notes and (ii) the sum of the present values of remaining scheduled payments of principal and interest (exclusive of interest accrued to the redemption date) on such Notes discounted to the redemption date on a semi-annual basis at the Treasury rate plus 0.35%, plus (B) accrued and unpaid interest to, but excluding, the redemption date.




Change of Control Put:


At 101% upon occurrence of Change of Control Triggering Event




Joint Book-Running Managers:


J.P. Morgan Securities Inc.
SunTrust Robinson Humphrey, Inc.




Senior Co-Managers:


Banc of America Securities LLC
RBS Securities Inc.
Wells Fargo Securities, LLC






BNY Mellon Capital Markets, LLC
Mizuho Securities USA Inc.
Morgan Keegan & Company, Inc.








*A securities rating is not a recommendation to buy, sell or hold these notes. Each rating may be subject to revision or withdrawal at any time, and should be evaluated independently of any other rating.


The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates.  Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering.  You may get these documents for free by visiting EDGAR on the SEC Web site at  Alternatively, J.P. Morgan Securities Inc. or SunTrust Robinson Humphrey, Inc.  can arrange to send you the prospectus if you request it by calling J.P. Morgan Securities Inc. collect at 1-212-834-4533 or SunTrust Robinson Humphrey, Inc. toll-free at 1-800-685-4786.