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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

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                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                January 25, 2005


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


           Delaware                     0-20574                   51-0340466
(State or other jurisdiction    (Commission File Number)        (IRS Employer 
      of incorporation)                                      Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

              Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written  communications  pursuant to Rule 425 under the  Securities Act (17
     CFR 230.425)

|_|  Soliciting  material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement   communications  pursuant  to  Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14.d-2(b))

|_|  Pre-commencement   communications  pursuant  to  Rule  13e-4(c)  under  the
     Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7 -- REGULATION FD

ITEM 7.01     REGULATION FD DISCLOSURE

     On January 25, 2005, The  Cheesecake  Factory  Incorporated  issued a press
release announcing that it will broadcast its fourth quarter investor conference
call on the  Internet at 2:00 p.m.  Pacific  Time on February 8, 2005. A copy of
the press release is attached as Exhibit 99.1.


SECTION 9 -- FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

(c)           Exhibits

              99.1  Press   release   dated   January  25,  2005  entitled  "The
                    Cheesecake  Factory To Broadcast  Fourth  Quarter and Fiscal
                    2004 Earnings Conference Call on the Internet".












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                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Date:    January 25, 2005                    THE CHEESECAKE FACTORY INCORPORATED



                                             By:  /s/ MICHAEL J. DIXON
                                                --------------------------------
                                                  Michael J. Dixon
                                                  Senior Vice President and 
                                                  Chief Financial Officer














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                                  EXHIBIT INDEX

       Exhibit           Description
---------------------    -------------------------------------------------------
        99.1             Press Release dated January 25, 2005 entitled "The
                         Cheesecake Factory To Broadcast Fourth Quarter and
                         Fiscal 2004 Earnings Conference Call on the Internet".

























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