FWP

Free Writing Prospectus

(To the Prospectus dated April 4, 2011, as supplemented by

the Prospectus Supplement dated August 5, 2013)

    
 
 
Filed Pursuant to Rule 433
Registration Statement No. 333-173299
August 5, 2013
  
  
  

 

LOGO

Instructions for Login and Use of Zions Direct Auction Platform

Step by Step Instruction for Series J Fixed / Floating Rate Preferred Stock Auction

Step 1 Enter “auctions.zionsdirect.com” in your internet browser and click on the “Login” button on the top right of the page.

Step 2 Enter Login and Password provided by your sales representative, then change the password as prompted.

Step 3 Enter 3 security questions (these are for easy password retrieval in the event that it is misplaced / forgotten).

Step 4 You will be returned to the Calendar page where you will see the auction for the auction of the Zions Series J Preferred Stock. Once there, click on the blue “Enter Bids” button to be directed to the Qualifications page.

Step 5 Each box on the Qualifications page must be checked before the “I Agree” button turns green and is clickable.

Step 6 You may now monitor the auction in real time by clicking on the Auction Details dropdown in the middle of the page.

Step 7 By selecting the Zions Series J Preferred Stock auction, you are able to view the Bid Page. You can input a bid on each of the bid lines with different combinations of units and dividend rates (each preferred share is 1 unit with $1,000 liquidation preference). Once you are satisfied that your bids are entered correctly, click “Submit”.

Step 8 After landing on the Bid Confirmation page, check to see if the bids are entered correctly by checking the “I confirm the bid shown in the table above” box, then click “Confirm” to officially submit your bids. If you are outbid at any point, a warning will appear to the right of your bids.

Step 9 After you have submitted successful bids, you may return to the Bid Page to edit these bids as the auction progresses, but only if the edits are to improve a bid (i.e., once a bid is submitted you cannot increase the dividend rate, only decrease).

For technical questions, please call: 1-800-524-8875

Zions Bancorporation has filed a registration statement (Registration Statement No. 333-173299, including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus dated April 4, 2011 contained in that registration statement, the preliminary prospectus supplement dated August 5, 2013, and other documents Zions Bancorporation has filed with the SEC for more complete information about Zions Bancorporation and this offering. You may get these documents and other documents Zions Bancorporation Monday, has August filed 05, 2013 for 4:02 free PM by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, you may request

G:\NA_Orig_CIB_GM_DCM\ECM\FIG\Spec alty

these documents by calling Deutsche Finan e\Zions\Trades\Zions Bank Securities Series J Pref Aug Inc. toll-free at 1-800-503-4611, Goldman, Sachs & Co. toll-free at 1-866-471-2526,

2013\FWP\Zions_FWP.ppt

Macquarie Capital (USA) Inc. toll-free at 1-888-268-3937 or by visiting Zions Direct’s auction website at www.zionsdirect.com. Any disclaimer or other notice that may appear below is not applicable to this communication and should be disregarded. Such disclaimer or notice was automatically generated as a result of this communication being sent by Bloomberg or another email system.