SCHEDULE 13G/A
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934

                                (Amendment No. 1)*



                               JAKKS PACIFIC, INC.
       ------------------------------------------------------------------
                                (Name of Issuer)

                                  COMMON STOCK
       ------------------------------------------------------------------
                         (Title of Class of Securities)

                                    47012E106
       ------------------------------------------------------------------
                                 (CUSIP Number)

                                DECEMBER 31, 2006
       -------------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

      [ X ]    Rule 13d-1(b)
      [   ]    Rule 13d-1(c)
      [   ]    Rule 13d-1(d)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  and Exchange Act
of 1934 ("Act") or otherwise  subject to the  liabilities of that section of the
Act but shall be subject to all other  provisions of the Act  (however,  see the
Notes).



CUSIP No.         47012E106
          --------------------------
--------------------------------------------------------------------------------

1. Names of Reporting Persons.
     I.R.S. Identification Nos. of above persons (entities only).

     American Century Companies, Inc.   43-1325032
--------------------------------------------------------------------------------

2. Check the Appropriate Box if a Member of a Group. (See Instructions)

     (a)  [   ]

     (b)  [   ]
--------------------------------------------------------------------------------

3. SEC Use Only.

--------------------------------------------------------------------------------

4. Citizenship or Place of Organization.

     Delaware
--------------------------------------------------------------------------------

Number of         5. Sole Voting Power.                                488,045

Shares Bene-      --------------------------------------------------------------

ficially Owned    6.  Shared Voting Power.                                 N/A

by Each           --------------------------------------------------------------

Reporting         7.  Sole Dispositive Power.                          596,410

Person With:      --------------------------------------------------------------

                  8. Shared Dispositive Power.                             N/A

--------------------------------------------------------------------------------

9.   Aggregate Amount Beneficially Owned by Each Reporting Person.     596,410


10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares. (See
     Instructions) [   ]


11. Percent of Class Represented by Amount in Row. (9)                    2.1%


12.  Type of Reporting Person. (See Instructions)                           HC




CUSIP No.         47012E106
          --------------------------
--------------------------------------------------------------------------------

1. Names of Reporting Persons.
     I.R.S. Identification Nos. of above persons (entities only).

     American Century Investment Management, Inc.   44-0640487
--------------------------------------------------------------------------------

2. Check the Appropriate Box if a Member of a Group. (See Instructions)

         (a) [   ]

         (b) [   ]
--------------------------------------------------------------------------------

3. SEC Use Only.

--------------------------------------------------------------------------------

4. Citizenship or Place of Organization.

     Delaware
--------------------------------------------------------------------------------

Number of         5.  Sole Voting Power.                               488,045

Shares Bene-      --------------------------------------------------------------

ficially Owned    6.  Shared Voting Power.                                 N/A

by Each           --------------------------------------------------------------

Reporting         7.  Sole Dispositive Power.                          596,410

Person With:      --------------------------------------------------------------

                  8. Shared Dispositive Power.                             N/A

--------------------------------------------------------------------------------

9.   Aggregate Amount Beneficially Owned by Each Reporting Person.     596,410


10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares. (See
     Instructions) [   ]


11. Percent of Class Represented by Amount in Row. (9)                    2.1%


12.  Type of Reporting Person. (See Instructions)                           IA



Item 1.

          (a) Name of Issuer.

              JAKKS Pacific, Inc.


          (b) Address of Issuer's Principal Executive Offices.

              22619 Pacific Coast Highway
              Suite 250
              Malibu, California  90265

Item 2.

          (a) Name of Person Filing.

               (1) American Century Companies, Inc.

               (2) American Century Investment Management, Inc.


          (b) Address of Principal Business Office or, if none, Residence.

               4500 Main Street
               9th Floor
               Kansas City, MO  64111


          (c)  Citizenship.

               (1)  Delaware

               (2)  Delaware


          (d) Title of Class of Securities.

               Reference is made to the cover page of this filing.


          (e) CUSIP Number.

               Reference is made to the cover page of this filing.


Item 3.   (1)  American Century  Companies,  Inc. is a parent holding company or
               control person in accordance with Section 240.13d-1(b)(1)(ii)(G).

          (2)  American Century Investment Management, Inc. is an investment
               adviser in accordance with Section 240.13d-1(b)(1) (ii)(E).


Item 4.  Ownership.


         Reference is made to Items 5-9 and 11 on the cover pages of this
         filing.


Item 5.  Ownership of Five Percent or Less of a Class.


     If this  statement  is being  filed to report  the fact that as of the date
hereof the reporting  person has ceased to be the beneficial  owner of more than
five percent of the class of securities, check the following [ X ].


Item 6.  Ownership of More than Five Percent on Behalf of Another Person.


     Various   persons,   including  the   investment   companies  and  separate
institutional  investor  accounts that American Century  Investment  Management,
Inc.  ("ACIM")  serves as investment  adviser,  have the right to receive or the
power to direct the receipt of dividends from, or the proceeds from the sale of,
the securities that are the subject of this schedule. Except as may be otherwise
indicated if this is a joint filing, not more than 5% of the class of securities
that is the subject of this schedule is owned by any one client advised by ACIM.


Item 7.  Identification  and Classification of the Subsidiary Which Acquired the
         Security Being Reported on By the Parent Holding Company.


         See attached Exhibit A.


Item 8.  Identification and Classification of Members of the Group.


         Not applicable.


Item 9.  Notice of Dissolution of Group.


         Not applicable.


Item 10. Certification.


     By signing  below I certify  that,  to the best of my knowledge and belief,
the  securities  referred to above were  acquired  and are held in the  ordinary
course of business  and were not acquired and are not held for the purpose of or
with the effect of  changing  or  influencing  the  control of the issuer of the
securities  and were not  acquired and are not held in  connection  with or as a
participant in any transaction having that purpose or effect.


                                    SIGNATURE


     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.


Date:  February 13, 2007   AMERICAN CENTURY COMPANIES, INC. ("ACC")

                           AMERICAN CENTURY INVESTMENT MANAGEMENT, INC. ("ACIM")


                           By: /s/ Charles A. Etherington
                               ----------------------------------------------
                               Charles A. Etherington
                               Senior Vice President, ACIM
                               Vice President, ACC



SCHEDULE 13G - TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13d-1(b) or
13d-2(b).


                                    EXHIBIT A

     This  Exhibit has been  prepared to identify  each  subsidiary  of American
Century  Companies,  Inc.  ("ACC") that is a beneficial owner of securities that
are the subject of this schedule (the "Subject  Securities").  American  Century
Investment Management,  Inc. ("ACIM") is a wholly-owned subsidiary of ACC and an
investment adviser  registered under Section 203 of the Investment  Advisers Act
of 1940.



SCHEDULE 13G - TO BE INCLUDED IN STATEMENTS  FILED  PURSUANT TO RULE 13d-1(b) or
13d-2(b) and Rule 13d-1(f)(1) Agreement.


                                    EXHIBIT B

                         Rule 13d-1(f)(1)(iii) Agreement


Each of the  undersigned  hereby  agrees and consents to the execution and joint
filing on its behalf by American  Century  Investment  Management,  Inc. of this
Schedule 13G respecting the beneficial ownership of the securities which are the
subject of this schedule.

     Dated this 13th day of February, 2007.


                           AMERICAN CENTURY COMPANIES, INC. ("ACC")

                           AMERICAN CENTURY INVESTMENT MANAGEMENT, INC. ("ACIM")


                           By: /s/ Charles A. Etherington
                               ----------------------------------------------
                               Charles A. Etherington
                               Senior Vice President, ACIM
                               Vice President, ACC