SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of report (Date of earliest event reported): February 5, 2004

                              FLOWERS FOODS, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

        Georgia                   1-16247                 58-2582379
    ---------------             -----------              -------------
    (State or other             (Commission              (IRS Employer
      jurisdiction              File Number)           Identification No.)
    of incorporation)

  1919 Flowers Circle, Thomasville, GA                        31757
----------------------------------------                   ----------
(Address of principal executive offices)                   (Zip Code)

       Registrant's telephone number, including area code: (229) 226-9110



ITEM 7. Financial Statements and Exhibits.

c. Exhibits.

The following exhibit is furnished as part of this Report:

EXHIBIT
 NUMBER     EXHIBIT

 99.1       Press release of Flowers Foods, Inc. dated February 5, 2004

ITEM 9. Regulation FD Disclosure.

      On February 5, 2004 Flowers Foods, Inc. issued a press release announcing
its financial condition and results of operations as of and for the fourth
quarter and fiscal year ended January 3, 2004. A copy of the press release is
furnished with this Report as Exhibit 99.1 and is incorporated herein by
reference.

      This information, furnished under this "Item 9. Regulation FD Disclosure,"
is intended to be furnished under "Item 12. Disclosure of Results of Operations
and Financial Condition" of Form 8-K. Consequently the information is not deemed
"filed" for the purposes of Section 18 of the Securities Exchange Act of 1934,
as amended (the "Exchange Act") or otherwise subject to the liabilities of that
section. Furthermore, the information in this Report, including the exhibits,
may only be incorporated by reference into the filings of the registrant under
the Securities Act of 1933, as amended, or the Exchange Act if such subsequent
filings specifically reference this Form 8-K.



                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                           FLOWERS FOODS, INC.

                                           By: /s/ Jimmy M. Woodward
                                               -----------------------------
                                               Name: Jimmy M. Woodward
                                               Title: Sr. Vice-President, Chief
                                               Financial Officer and
                                               Chief Accounting Officer

Date: February 5, 2004



                                  EXHIBIT INDEX

EXHIBIT
 NUMBER     EXHIBIT

99.1        Press release of Flowers Foods, Inc. dated February 5, 2004