FILED PURSUANT TO RULE 425
Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarter ended March 31, 2007, which are filed with the Securities and Exchange
Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov). The
information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS plans to file with the SEC a
Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of SIRIUS
and XM plans to file with the SEC other documents regarding the proposed transaction. The
definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of SIRIUS and XM.
INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN
THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED
TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration
Statement and the Joint Proxy Statement/Prospectus (when available) and other documents filed with
the SEC by SIRIUS and XM through the web site maintained by the SEC at www.sec.gov. Free copies of
the Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other
documents filed with the SEC can also be obtained by directing a request to Sirius Satellite Radio
Inc., 1221 Avenue of the Americas, 36th Floor, New York, NY 10020, Attention: Investor
Relations or by directing a request to XM Satellite Radio Holdings Inc., 1500 Eckington Place, N.E.
Washington, DC 20002, Attention: Investor Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and
its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC on
April 23, 2007, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC
on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders, which was
filed with the SEC on April 17, 2007. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials
to be filed with the SEC when they become available.
***
SIRIUS website, which is available at www.SIRIUSmerger.com and has information about SIRIUS
proposed merger, has been updated. The updates include the information being filed herewith.
SIRIUS~ SIRIUSmerger.com SA.TELLITE RADIO More choices, better pricinQ. same radios. HEAR FROM
MEL KARMAZIN. CEO Of SIRIUS RADIO. IN THE NEWS WHATS IN IT FOR YOU former fCC Commissiooer f
urchtgotl_Roth Coocl udes SIRIUS_XM Merger Wi~ Beoofit Consumers Vou may have already he ard the
news that SIRIUS and XM are ta lking about combining into one compa ny. And you C~c k Here tor the
Report may also have wo nde red what that will mean for you. S< rius, XM aoo American vais The
answer is simple: l os A~es Times Whos atraid ot mergers? Chicago Tribooe MORE CHOICES AME Churc h
Backs Today, fa ns of sate llite rad io must XMIS<rius Iurchase two rad ios and two
subscriptions Broodcasbrlg & Cable to get a ll the program offe rings of both SIRIUS and XM. If our
merger is app rove d, Karmalin: NAB Reaction the co mbine d company will offer Proves OUr PoOnt ~,
Cllnsume~ the be st of each service on your current rad io _at 11 Irice we ll be low Nabonal Assod
abonot the cost of the two services today. Broadcasters v, Natioooi Assodabon ot Broadcasters
BETTER PRICING The Tec hoology Uoorabon ,,~ Once we merge, you will ha ve bener Iricing cho ices.
Subscribe,.,; w ho Two Can ~ay: Moc k ad Jw ant the ir current subocription SOOv;;rlg NABflip_flops
package w ill not ha ve to pay any Orbtca st m ore after the merger. The re w ill be View All new
subscription packages pr iced be low our current off erings. And the best of both SIRIUS an d XM w
ill be available at a low er cost tha n the pr ice of subscribing to both services se parate ly. SA
ME RADIOS W e guarantee no ra dio w ill be come obso lete. Your curre nt rad io w ill co ntinue 10
pro vide y ou w ith the prograntm ing y ou e nj oy, w hethe r y ou keep y our curre nt se rvice or
cha nge to a new subscriptio n pla n. GET MORE DETAil P PRIVACY 1CONTACT US I SIRIUS.com © 2001
SIRIUSmerger.com |
SIRIUS~ SIRIUSmerger.com SA.TELLITE RADIO More choices, better pricinQ. sameradios. IN THE NEWS
Articles Ed t ri l> 8; OpcEds .E!l2!l.§. Articles Karmaz in NAB Reaction pr oves Qur Po
int TWI CE Jun e 19. 2007 AME Church Back s XM/Siriu8 Broadca sting 8; Cable June 19. 2007
Internet Radio Rac es 10 Break Free 91th PC The Wall Street J ournal Jun e 18. 2007 SateW!
Sisters The New Yorker. James S urowiocki ___March 19. 2007 Editorials & Op-Eds Sirius XM and
American values l os A ngeles Times June 25. 2007 W hos afraid of mergers? Chicago Tribune -
June 2 1. 2007 W hat s the Frequency NAB? The W all Street Journal Ap ril 21, 2007 Dinos aurs
IS. Satell tes Rea so n Magaz ine. Radley Balko April 19. 2007 A Merger and a Prayer {s
ubscription requiradl forbes April 09. 2007 l et XM and Sirius Meme los Angeles Times February
27, 2007 A Monoooly Not San Francisc o Chronicle ___February 26. 2007 They Cannot Be SIRIUS -
Satell te Radio The Ec onomist February 24. 2007 SIRIUS-XM Tough l uck? Chic ago Tribune -
February 23. 2007 SIRIUS and XM Together Makes Sense for Listeners USA Today February 23. 2007
Money Not Outrage Fuels Anti-Merger Fight The Miami Herald February 22. 2007 Making Radio Wm s W
all Street Journal February 2 1. 2007 8 10 gs Internet Radio on W heels Reason to Cut XM anq
SIRIUS Some Slack? Public Knowledge June 19. 2007 National Assoc iation of Broadca sters v
National A88od ation of Broadcasters The Ted nology l iberation Front -June 15. 2007 W SJ Notices
That The NAB Has An Agenda Techdirt April 23. 2007 Terrestrial Radio Looks To Charge Subscription
FeB S But Still Ooosnt Comoote W ith Satell te Techdirt April 19. 2007 More on XM-Sirius The
Technology Liberation Front ~ April 11.2007 Thinking Siriusly About Satelrte Radio Comootition
The FreB State Foundation April 09. 2007 Two Can Play Mock iN sho;ng NAB flip-flops Orbitca st
- April 07. 2007 NAB Shill Says He Didnt Flip-Flop Adds Sky Is Green Anq Down Is Up Techdirt -
April 06. 2007 Busted Carmel Group has alreaqy qefined Satell te RiN ios c ompetitors Orbitca st -
April 04. 2007 How Can New Satell te Raqio Merger Analysis Be Inqeoondent m en The NAB Paiq For
~? Techdirt April 03. 2007 Busted Mke Hubbard sponsor of Alabama anti-m erger resolution owns
radio stati on (anq more) Orbitc ast -March 31 . 2007 l!Terrestrial Radio BroOOco sters Dont
Comoote W ith Satell te Radio Techdirt March 01, 2007 PRIVACY I CONTACT US I SIRIUS.com ©2007
SIRIUSme rger.com |
SIRIUS~ SIRIUSmerger.com SA.TELLITE RADIO More choices, better prici nQ. same radios. WHAT PEOPLE
ARE SAYING ''f amily Net has found satellite radio to be an ideal medium for bringing our message
to c onsumers. particularly thos e that I in remote area s. and may not b able to acc es s s uc
h programming through traditional radio or other means W e suprort any efforts. incl uding the
,o>,sed Sirius-XM merger. th at will help satellite radio surviw and co ntinue to benefit the
public for many y ears to c ome · R Martin GQleman Chief 000r91109 Officer FamilyNet Radio The
>o>, soo new c ompany will benefit th e audio market in general as well as indi,;dual co
nsumers Sirius snd XM have shown in th eir public filings and c ongressional testimony th at c
ombined sate llite adio c ompany will ex pand co nsumer programming c hoices. result in lower
pric es. and spur deploym ent of tec hnology . GrOler Norquist President A merica ns for Tax
Reform A s an organiz ation that represents over 11 million deverse and talented Am eric an women.
NCW O t>elieves the proposed merger will result in c onsiderable t>enefits ,,;a greater c
ompetition. lower price, . and more deverse programming for women and oth er minority groups all
over the nation. Susan & anlan Chair National Council of Wo mens Organizati ons While Afric an
Am eric an music and c ulture hOle mO.ed more into th e mainstream in the last decade. our co
mmunity still remains largely neglected by major media co mpanies as a nich e audience Satellite
radio has afforded our com munity acc ess to a wealth of new programs. from th e modern gospel
station ''Praise to sports co mmentary with Tiki Bart>er and Key shown Johnson. Satellite radio
co mpanies like XM and Sirius hOle prO.ided much needed com petition for traditional radio
outlets as well as HD radio and online podc asts Ad am J Richarqson Jr Presiding Bishop Africa
n Methodist Episc9pal Church 2nd District WIPP t>e lieves apprOlal of the merger t>etween
Sirius and XM will substa ntially enhance programming c hoic es by c reating a stronger sate llite
radio co mpany . In turn . it will elate the ~ual ity and c hoice of other seMc e prO.id ers
allowing fur the imprO.ed deversity and ~ual ity of an already robust and co mpetiteve market
Espec ially reiant to Wl PP memt>e rship is th e prospect of inc reasing the number of c
hannel, offering small oosiness c ontent. particulany issues of special interest to women and
minorities in businesa, Barbara Kasoff President Women Impacting Public Polic y R adio station
owners have long studied th e iss ue of radio rivalry. and hOle for 0!8f a decade asserted
that sate llite radio offers a dangerous co mpetiteve thr eat. In advocating th at regulators deny
th e proposed merge<. broadcasters doc ument th at its likely effect will t>e to prO.id e
sate llite radio listeners more, not lesa, seMc e fOfth eir subsc ription dollar. Thomas Hszlett
Profess or of Law & Ec onomics George Msson University ''f or the most part. th e mainstresm media
companies offer lery limited music snd ente rtainment programming targeted to the Hispanic com
munity , Satellite radio. by co ntrast. does prO.id e sought after programming such as CNN en Es
pano!. ES PN Deportes , and Mex ico Canta, W e believe th st satellite radio prO.id es ex panding
and ,,;brant plstforms for news and ente rtainment for Hispanic Am eric ans Lillian Rodriguez
-J.opez President Hispani c Feder.tion The farms and rural c ommunities we represent hOle been
well served by satellite radio. App ro 1of th e merger betwe en Sirius and XM will ensure th at our
rural co m
munitie, co ntinue to receeve important informati onal seMc e ,,;a satellite radio and
will prO.id e our membera and rural neighbors with more programming c hoices at imprO.ed pnc es
Pam Potthoff Nation. 1Presiqent W omen Invotved in Farm Economics Especially important to our
membership is th e c ommitment th e parties hOle made to iss ue refunds to satellite radio subsc
ribers who c hoose to block adult-themed programming .. W ith all of th e indecent and ,,;olent
programming bombarding A meric an families today . we applaud th e efforts of Sirius and XM to
empower co nsumers who want to oid suc h co ntent. This is c1 eany a step in the right direction
Gary B. uer Presiqent American V alues Consolidation of th e terrestrial radio industry over
th e last decade has left much of rural A meric a behind in recent y ears. as locally owned
stations are replac ed by mega-eorporate c onglomerates whic h produc e homogeniz ed c ontent and
so-ealled local news and weather delilered from hundreds of miles away . The emergence of sate
llite radio has offered listeners in rural areas . robust alternateve with hundreds of spec ialized
c hannels th at cate r to th e programming needs of rural Am erica , Niel Ritchie Ex iKutive
DiriKto r l eague of Rural Voters ''f or far too long , th e l atino market ha, fallen ,,;ctim to
traditional radio c ompanies th at target lery narrow . nd highly profitable audiences Under this
framework. Hispanic s lose out on news. sports. music and deverse c ultural programming th at is
widely . ...ailable on alternateve sources such as satellite. HD and internet radio. The sate llite
radio industry. by co ntrast. h. s been a launc hing pad for Hispanic programm ers and an inc
reasingly popular seMce for vast numt>ers of Latino c onsumers and other listeners who enjoy th
e richness of Hispanic c ulture, arts and ~, Robert G de Posada President The Latino Coa!tion
Competitors th at are thr eatened by the prospect of a thrMng satellite adio co mpany hOle
launc hed a self-interested c ampaign aimed at killing the merger. by asserting th at an XM-Sirius
alli.nce would co nstitute a monopoly . Despite their cl aims. th e merger of XM and Sirius would
be beneficial to co nsumers and dese,s support, John Berthoud President Nation.1Tax payers
Union Satellite radio is c ritic al to the programming needs of Afric an A meric ans The medium
offers doz ens of c hannels th at are targeted to the programming needs of Afric an A meric an
entrepreneurs. ente rtainers. and co nsumers In fact. Internet radio. music download seMc es. and
satellite radio have all played c ritical roles in democ ratiz ing the music and audio industry
allowing co nsumers acc ess to a ,,;rtual on-demand wond, Harry A lford Presiqent National Black
Chamber of Commerce Satellite radio is a c ritical medium fOf Hispanic A meric ans, making
ailable a wide range of listening c hoices that are not generally ailable on traditional broadc
ast radio For exa mple. ES PN Deportes. CNN E spafiol. and several Latin music c hannels Brent
W ilkes Ex e<; utiye Director l eague of United Latin A merica n Citiz ens The bottom line i,
th at with ex panded c hoic es and bett er prices. satellite radio will t>e . n even more att
racteve option for co nsumer>. and th is ultimately benefits our Chamber members and th e
two-million Latino-owned businesses in th e U,S. There is no doubt th at the XM-Sirius merger will
be . win-win for Hispanic businesses and the com munity and we strongly urge its apprOla l A
lfred P Placere Esq, President New Y ork State Federati on ofHispanic Chamt>ers of Commerce
·1ndeed. if th e National A ssoc iation of Broadca sters and ~s terrestrial broadcaster allies are
able to perauade the Department of Justic e and th e FCC to prevent th e Sirius
lXM merger on th e
basis th at satellite radio co nstitutes a disc rete product market. well th en. mayb e nl become a
believer in th e Easter Bunny too, Randy May . Thinking Siriusly Abo ut Satellite Radio
Competition Ap ril 9. 2007 1 th ink all of us would agree. though. that th ese two. th e merger of
th ese two is not going to c reate a monopoly in any sense because th ere is a lot of co mpetition
out th ere with the broadc ast and th e Internet and wireless and iPod. as oth ers hOle
mentioned, Rep, Cliff Stearns (FL). 3/7 House Committ M on Energy and Commerc es pan, on Ihe
Future of Radio · Stop thr owing around th e word ·monopoly. The c ompetition th ey hOle is with
radio stations c harging ze ro dollars for th e same or a similar product. Rep A nthony W einer
(NY ). 2/28 House Judic iary Committ M antitrust task force PRIVACY 1CONTACT US I SIRIUS.com © 2001
SIRIUSmerger.com |
SIRIUS~ SIRIUSmerger.com SA.TELLITE RADIO More choices, bet ter pricinQ. same radios. MERGER
RESOURCES SIRIUS/XM press re leases GET MORE SIRIUS and XM Announce Merger INFORMA1l0N SIRIUS
RiNio Guarantee Pres> Release SIRIUS Radio Guarantee SIRIUSIXM ,ess releases SIRIUS and
XM Unveil DiVB[sity Ad Pro-Mer9"' ,ess releases New Study ShOWS SIRIUS-XM Memr Enhances
Audio Competition SIRIUSIXM ;nt SIRIUSlXM W elc ome NAACP Support for Salell !e Radio Merger
advertising Audio Entertainment Pro-Merger press re leases Market fact sheets Congress ional
test imony FamilyNet Radio 6/2£/07 Americans for Tax Reform 6.125107 Federal
Communications Comm iss ion filings National Council of W omens Organizations 6/2 1107
African Methodist Episcopal Church IAM EI 6119107 Mer9"' Analys is Women Impacting Public
Policy iWlPPl 6/18/07 Hispanic Federation 6113/07 Women Inw iyBd in Farm Economics !WIFEl -
6/12/07 m New York State F8deration of Hispanic Chambers of Commerce romo7 -~ .. CompeM;on :
... in Audio l eague of Rural Voters 5/31107 The Latino CQa l tion 5/23/07 II In_inmenl
- National Blac k ChamNr of Commerc e 5/2 1107 League of United latin Amer ican Citiz ens
ruJLACI 5/11/07 "- SIRIUS/XM print adve rtis in g Eyen Better Tooe1her Ad ,..
· Whar s In It for Consumers? Ad listen to the Numbers Ad 8 -[ ; 1 Diverse Merger
SupPOrt Ad - ._ - - - :..= - - Aud io Ente rta inment Market f act sheets I2.P
LATEST PRINT ADS Audio Competition Fact Sheet NAB ·s Campaign Against Satell te Radio NABs
Opposit ion to Compet ition NAB 1Nhat Thev Said Then IS W hat They are Saying Now Cong ressional
t est imo ny House Judic iary Committ ee ·s Antitrust Task Force February 28 2007 House
Energy and Commerc e Committees SuOC ommitt ee on Tele£ommunications and the Internet March 7
2007 Senate Judiciary Committee ·, SuOCommittee on Antitrust Competition Policy and Consumer
Rights March 20 2007 Senate Committ ee on Commerce Science and Transportat ion April 17
Fed eral Commu nicatio ns Commissio n f ilings FCC Application for Merger SIRIUS SEC Form 8-K
13/13/20071 FCC Public Comment Notice ...- ~. _., Merg er Analysis ·-.-.. - ::-=:-~7_
.. _. .-...- ·.:.. ~~. The Ec onomics of the SateWte Radio Merger :.;;;,.;;;.;:;::.:;:::
-..-~._ .-~~-~ SIRIUSiXM IS Ec hoStartDlRECTY A Fundamenta lly Different Merger for
._~-=~7""~"' ._.- Rural Consumers ., - · ~~.- . R8i ew olthe Proposed Merger of XM
and SIRIUS ~.- An Ec onomic - . .-~~-.- Listen to the Numbers .- ...-~- ...
:~!,;;~ .- M ___0- ___.- ___.-.- _ ___~.~=ii .. ~ -___- .... ...- _~ . == :::.::
- ~ .-,-___._.- . ~,.___..- - _~ IC!I ~..- PRIVACY I CONTACT US I SIRIUS.com
<tl2001 SIRIUSmerger.com |
In addition, the In the News page of the website also contains a link to the following
third-party article:
Sirius, XM and American values
Jon Healey
Los Angeles Times
June 25, 2007
Worried about the proposed merger between the XM and Sirius satellite radio services? So are more
than 70 members of Congress, Consumers Union, the Consumer Federation of America and the American
Antitrust Institute, among other groups.
On the other hand, the New York State Federation of Hispanic Chambers of Commerce thinks its a
great idea. We firmly believe that alternative news sources found in satellite radio have played a
role in fueling this economic growth and we strongly urge the mergers approval, the groups
president, Alfred Placares, said in a press release earlier this month.
So do three other Latino organizationsthe Hispanic Federation, the Latino Coalition and the
League of United Latin American Citizens. Also voicing support are the National Black Chamber of
Commerce and the 2nd Episcopal District of the African Methodist Episcopal Church (as well as the
NAACP, although its comments have yet to be posted). Ditto a trio of womens groups: Women Involved
in Farm Economics, Women Impacting Public Policy and the National Council of Womens Organizations.
From the heartland, the League of Rural Voters votes aye on the merger of the satellite radio
giants. So do two conservative Christian groups, American Values and FamilyNet. Oh and yes, dont
forget the liberal National Consumers League and the conservative National Taxpayers Union.
Who knew there was such a variety of stakeholders among the 14 million subscribers in Sirius and
XMs combined user base?
While the names of the groups change from issue to issue, the routine in Washington has been pretty
much the same for decades. Whenever policymakers are poised to act on an important and
controversial issue, such as a big merger or new regulation, out of the woodwork come a swarm of
advocacy groups representing a rainbow array of ethnic groups, regional interests and other
constituencies.
Some of them weigh in on their own accord. For example, Consumers Union and Consumer Federation
routinely take positions on mergers involving telecommunications services (and, typically, oppose
them). But other groups step up to the microphone at the behest of parties most affected by the
governments action. Its become part of the game: If you want the Federal Communications
Commission (FCC) to bless your merger, as XM and Sirius do, you line up as many grass-roots allies
as you can. Your opponents do too.
The routine makes perfect sense to former FCC Chairman Dick Wiley, a Washington lobbyist whose
clients include Sirius. When he was on the commission in the 1970s, he said, the FCC routinely
heard from the Rev. Jesse Jackson and other African American
representatives on media issues. The FCC is naturally going to be interested in what the NAACP
thinks about this ... or the Hispanic caucus. Thats part of the whole equation, Wiley said. And
lining up support from those groups is part of a very legitimate process that goes on to try to
persuade five (FCC) commissioners whose obligation is to determine what is the broader public
interest.
Given the stakes involved, its not surprising that the process has been abused. Critics coined a
termAstroTurf"to describe supposedly grass-roots groups that turn out to be fronts ginned up
by proponents or opponents of a merger, regulation or bill. Another tactic favored by large
corporations is to buy goodwill among community groups through charitable donations, then encourage
those groups to support the corporations agendas in Washington. Theres also the practice of
pouring money into supposedly independent research groups, then trotting out studies that,
amazingly enough, support their benefactors point of view.
It would be a mistake, though, to see advocacy groups as puppets that take positions only on
command. Theres a natural symbiosis between these groups and their corporate allies. The groups
raison dêtre is to raise their constituents profile and make sure their concerns are heard. Thus,
every controversial rulemaking or legislative battle is an opportunity to justify their existence
and position themselves as representatives of a slice of the citizenry that shouldnt be ignored.
Take, for example, Women Impacting Public Policy, a Washington-based group that represents female
business owners. Weve carved out a niche and space in the telecom area because there is probably
no set of issues that affect us more broadly than the communications and media issues regulated by
the FCC, said Barbara Kasoff, the groups president. That affects us in terms of our programming,
being able to advertise, being able to market, being able to be part of this space. The group
occasionally gets involved on issues at the request of its corporate partners, which include AT&T
and Verizon. But it jumped into the fray over the XM-Sirius merger on its own initiative. We kind
of watch whats happening through the FCC, Kasoff said. We felt its very critical the
commissioners on the FCC understand the perspective of small business owners. And to that end, we
want to make sure that we are visible and we provide that perspective.
The grass-roots groups and individual comments (more than 2,500 of which have been filed with the
FCC) have largely repeated the themes advanced by XM and Sirius or their primary opponents, the
National Association of Broadcasters. These include the impact on prices, programming diversity and
consumer choice. Theyve also helped XM and Sirius advance an argument that the publicly traded
services cant make themselves: that the two companies are too weak to survive as independent
entities.
Thats one of the points made by the Minneapolis-based League of Rural Voters, which joined the
debate at the behest of XM and Sirius. It released a report last week that argued the merger was
fundamentally different from the proposed merger of satellite TV providers DirecTV and EchoStar,
which the FCC unanimously rejected in 2002. Niel Ritchie, the leagues executive director, admitted
that the XM guys did this particular
study, but he said he agreed with its conclusions and was happy to put it out under the leagues
banner. Satellite radio is valuable to rural areas because theyre frequently underserved by
over-the-air broadcasters, Ritchie said, and the merger would be a good thing because it would turn
what we perceive to be two weak companies into a strong company. He added that rural concerns are
too often overlooked by policymakers. For us, having an opportunity to get involved in regulatory
issues that have an impact on our constituency ... is one we take every chance we get.
Jon Healey is a Times editorial writer; he runs the BitPlayer blog.
In addition, the What People Are Saying page of the website also contains links to the
following information included on the website:
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June 15, 2007
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VIA ELECTRONIC FILING
Marlene H.
Dortch, Secretary
Federal Communications Commission
445 12th Street, SW
Washington DC 20554
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Re:
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Notice of Ex Parte Presentation; Application for Authority
to Transfer Control of XM Radio Inc, and Sirius Satellite
Radio Inc., MB Docket No. 07-57 |
Dear Ms. Dortch:
FamilyNet Radio, the voice of Christian Talk on SIRIUS Satellite Radio Channel 161, is a
strong supporter of the pending merger of SIRIUS and XM Satellite Radio. This merger will
expand the reach of FamilyNet by millions of listeners and, therefore, significantly enhance
our ability to bring Christian Talk to interested consumers. We believe that increasing the
range of FamilyNet and other specialized programming networks via satellite radio greatly
will serve the public interest.
Every day, FamilyNet brings its listeners a rich blend of family-friendly and
faith-based news and entertainment. Some of our most popular offerings include:
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Mornings with Lorri & Friends, a one-hour daily program featuring interviews with
political, cultural, and religious leaders. Listeners also are provided with
in-depth analysis of issues that are important to families, believers, and
seekers; |
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Turning Point with David Jeremiah, hosted by the founder of Turning Point
Radio and Television Ministries, which aims to communicate Gods Word with
integrity and to promote ministry in the lives of listeners; and |
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Hope in the Night, a two-hour nightly call-in counseling program that helps
people to resolve their personal problems with biblical hope and practical help. |
There is a powerful demand for this type of programming among Christian audiences and
for innovative and user-friendly ways to deliver it to listeners.
6350 West Freeway Fort Worth, Texas 76116 1-800-832-6638 www.FamilyNet.com
Marlene H. Dortch, Secretary
June 15, 2007
Page 2
FamilyNet has found satellite radio to be an ideal medium for bringing our message to
consumers, particularly those that live in remote areas and may not be able to access such
programming through traditional radio or other means. We support any efforts, including the
proposed Sirius-XM merger, that will help satellite radio survive and continue to benefit the
public for many years to come.
Finally, we are aware of arguments that have been made by some opponents to this merger that
it will be harmful to programmers, such as FamilyNet. These parties contend that this merger
will have a negative impact on programmers because it will give them one fewer option when
seeking distribution for their networks. FamilyNet believes these arguments hold little
credibility. Audio programmers will continue to have many distribution avenues available to
them after this merger. In fact, it our understanding that the merger
will create more
programming opportunities on satellite radio, by enabling Sirius and XM to remove duplicative
channels and thereby increase channel capacity.
For all of the reasons provided herein, FamilyNet urges the FCC to approve the
Sirius-XM applications as quickly as possible.
Respectfully submitted,
R. Martin Coleman
Chief Operating Officer, FamilyNet Radio
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Chairman Kevin J. Martin
Commissioner Michael J. Copps
Commissioner Jonathan Adelstein
Commissioner Deborah Taylor Tate
Commissioner Robert M. McDowell |
Before the
FEDERAL COMMUNICATIONS COMMISSION
Washington, D.C. 20554
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In the Matter of
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XM Satellite Radio Holdings Inc.,
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MB Docket No. 07-57 |
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Sirius Satellite Radio Inc.,
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Consolidated Application for Authority to
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Transfer Control of XM Radio Inc. and Sirius
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Satellite Radio Inc.
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COMMENTS OF AMERICANS FOR TAX REFORM
Americans for Tax Reform (ATR) and 60 Plus hereby submits its comments in the above-referenced
proceeding. For the reasons provided herein, ATR urges the Federal Communications Commission
(FCC) to allow the pending merger of Sirius Satellite Radio (Sirius) and XM Satellite Radio
(XM) to proceed without governmental interference.
ATR is a nonprofit, 501(c)(4) lobbying organization that leads the fight to bring tax and
regulatory relief to the American people. We strongly believe that free markets serve the best
interests of consumers and that consumers, not the government, should be the arbiters of whether or
not companies succeed in the marketplace. We are guided by the principle that competition and
technological innovation are strongest when industries are able to exercise their best business
judgment in a manner that is free of unnecessary government intervention.
1
These principles apply directly to the issues at stake in this proceeding. Allowing the
proposed merger of the two companies is in the best interest of a principled free market.
The default position of a government in a free society should be to allow the market to function
freely. This particular case certainly does not merit what should be an extraordinary step;
intervention. The satellite radio business is a subscription service consumers choose to purchase,
but are in no way forced to. Only three percent of audio consumers currently choose to subscribe.
Terrestrial radio has a near monopoly on audio consumers, and seeks to keep it that way. While
satellite radio offers subscribers significantly more choices for programming, the fact that
terrestrial radio will continue to be offered free of charge means subscription satellite service
will not pose a serious threat to it. Resistance to this proposed merger by terrestrial
broadcasters shows a desire to maintain their dominance, not an adherence to the free market
principle that have allowed terrestrial radio to maintain its dominance in the first place.
A free market, where companies are free to merge and part ways as they see fit, through
the reaction to their product by consumers, is in the best interest of all Americans. While
protections against monopolistic dominance of one company over a market is important, that simply
will not be the case in this instance. Terrestrial radio will continue to exist, as will CDs,
digitally downloaded music, and MP3 devices.
If consumers, both current and future, do not feel the new product is worth the cost, they are free
to exercise that displeasure the way the market intended, by leaving the service. But what
consumers do not need is for government to act preemptively on their behalf and block or otherwise
hinder market functions.
2
The proposed new company will benefit the audio market in general as well as individual consumers.
Sirius and XM have shown in their public filings and congressional testimony that a combined
satellite radio company will expand consumer programming choices, result in lower prices, and spur
deployment of technology.
For example, the synergies and efficiencies resulting from the merger will allow the combined
company to provide consumers programming choices on a more à la carte basis at lower prices,
without a regulatory mandate to do so. After the merger, the companies have promised that
customers, if they so choose, will be able to receive fewer channels at a monthly price that is
lower than the current subscription price. This is the market working to cater to the needs of
their consumers of any age, from young parents with children to seniors. Alternatively, subscribers
will be able to receive more channels, including some of most popular and well received programming
from both channel lineups, at a slight increase over the cost of getting just one of the services
today, and considerably less than the cost of subscribing to both.
The parties have explained that the merger will give consumers other new choices as well. While
subscribers already have the ability to block adult-themed satellite radio channels, post-merger
they will be able to receive a price credit if they choose to exercise this option. Subscribers
also will be able to continue using their existing radios after the deal closes or eventually will
be able to purchase new radios capable of receiving all of the content of both services. We agree
that the merger is likely to generate these and many other positive results for consumers.
3
Although some opponents of the merger have attempted to portray a combined Sirius-XM as a media
Goliath, the facts suggest that it more closely resembles a David in a large, ever-expanding
market. Satellite radio companies compete not just with each other, but also with a litany of other
audio services, such as traditional and HD radio and iPods. It is likely that technology will
continue to develop and bring even more players to this highly competitive market.
While the combined company would have fewer than 20 million subscribers, this number is dwarfed by
the hundreds of millions of weekly broadcast radio listeners, PC owners with access to Internet
radio, and iPods in the market. On their face, these figures refute any suggestion that this merger
could harm or impede competition in the audio entertainment market. Despite the claims that have
been made to the contrary, there simply is no reason to believe that the vibrant competition in the audio entertainment market will
cease to exist after the transaction is approved. A realistic examination of the audio
entertainment landscape, and the relatively small place that satellite radio commands therein,
makes clear that a merged Sirius-XM will be in no position to exercise market power.
In fact, allowing this merger to go forward only will enhance competition by allowing satellite
radio to become a more efficient and attractive audio entertainment provider. Defining the relevant
market in which Sirius and XM compete in an artificially narrow way, as some merger opponents have
suggested, will not change this reality.
In light of the intense competition in the audio entertainment market, it will be in the new
companys self interest to provide more diverse programming at lower prices. Sirius-XM
4
will continue to face competition from a number of other services, including some formidable
players that are offered to consumers free of charge. The only way that the merged company will be
able to substantially increase subscribership will be to offer greater programming choices at
better prices. If Sirius-XM fails to follow through with its promises, consumers simply will choose
to go elsewhere for audio entertainment.
In summation, Sirius and XM should be permitted to pursue their merger. ATR believes such a merger
would well serve the public interest, have positive benefits for consumers and allow the free
market to determine its effectiveness. Allowing this merger to go forward will intensify
competition among audio providers by allowing satellite radio to become a stronger operator. On the
other hand, blocking this merger would deprive consumers of concrete benefits and artificially will
constrain innovation and competitive developments.
For all of these reasons, I ask the FCC to allow the merger of Sirius and XM to proceed
without governmental interference.
Respectfully submitted,
AMERICANS FOR TAX REFORM AND 60 PLUS ASSOCIATION
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Grover Norquist, President |
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James Martin, President |
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60 Plus Association |
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Dated: ___, 2007
5
In addition, the Merger Resources page of the website also contains links to the following
information included on the website:
FOR IMMEDIATE RELEASE
SIRIUS/XM Welcome NAACP Support for Satellite Radio Merger
Nations Largest Civil Rights Organization Calls Merger a Positive Development for
African-American Consumers
WASHINGTON (June 28, 2007) SIRIUS Satellite Radio (Nasdaq: SIRI) and XM Satellite Radio (Nasdaq:
XMSR) today announced the endorsement of The National Association for the Advancement of Colored
People (NAACP), the nations largest and most widely-recognized grassroots civil rights
organization with over 400,000 members, for their pending merger.
We are extremely pleased to enjoy the support of such a well-respected and influential
organization in the African American community, said Gary Parsons, Chairman of XM Satellite Radio
and Mel Karmazin, CEO of SIRIUS Satellite Radio, in a joint statement.
In a letter to the Federal Communications Commission (FCC), NAACP Director Hilary Shelton affirmed,
We are convinced that the pending Sirius-XM merger will be a positive development for consumers.
More diverse, accessible and appealing options at lower prices in satellite radio will help further
expand the reach of this medium.
Both XM and SIRIUS offer numerous music and entertainment channels of interest to the diverse taste
of African-Americans. For instance, XMs The Power offers thought and opinion on social,
political and economic issues from an African-American perspective on the nations only 24/7 radio
channel programmed by and for the African-American community, while SIRIUS Foxxhole, hosted by
Jamie Foxx, offers exclusive 24/7 programming from Urban Comedy to radio theater.
In their letter to the FCC, the NAACP also applauded both companies for maintaining a strong
commitment to diversity and utilizing significant resources to recruit and retain minority talent
and leadership at all levels.
We have no doubt that a merged satellite radio company would continue, and in fact, strengthen its
commitment to diversity in employee recruitment and retention, while expanding its pool of diverse
contractors and vendors, added Shelton.
SIRIUS and XM look forward to continuing their strong working relationship with the NAACP to
provide high-quality programming to an even wider audience of African-American listeners and other
communities of color following the merger.
Additional information regarding the merger can be found at www.SIRIUSmerger.com and
www.XMmerger.com
# # #
About SIRIUS
On February 19, 2007 SIRIUS and XM Satellite Radio entered into a merger agreement to combine the
companies businesses. Boards of both companies have approved the merger. The completion of the
merger is subject to various closing conditions, including obtaining the approval of stockholders
and XMs stockholders and receiving certain regulatory and anti-trust approvals, including from the
Federal Communications Commission (FCC) and the Department of Justice (DOJ) under the
Hart-Scott-Rodino Antitrust Improvements Act of 1976. SIRIUS believes that its merger with XM will
close by the end of 2007.
SIRIUS, The Best Radio on Radio, delivers more than 130 channels of the best programming in all
of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite
radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk,
entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the
NFL, NASCAR, NBA and NHL, and broadcasts live play-by-play games of the NFL, NBA and NHL, as well
as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only
$12.95.
SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service,
without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 75
channels of talk, entertainment, sports, and 100% commercial free music.
SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail
locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sams Club,
RadioShack and at shop.sirius.com.
SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti,
Jaguar, Jeep®, Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI,
Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in
its rental cars at major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
About XM
XM
(Nasdaq: XMSR News) is Americas number one satellite radio company with more than 7.6 million
subscribers. Broadcasting live daily from studios in Washington, DC, New York City, Chicago, the
Country Music Hall of Fame in Nashville, Toronto and Montreal, XMs 2007 lineup includes more than
170 digital channels of choice from coast to coast: commercial-free music, premier sports, news,
talk radio, comedy, childrens and entertainment programming; and the most advanced traffic and
weather information.
XM, the leader in satellite-delivered entertainment and data services for the automobile market
through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Subaru, Suzuki and
Toyota is available in 140 different vehicle models for 2007. XMs industry-leading products are
available at consumer electronics retailers nationwide. For more information about XM hardware,
programming and partnerships, please visit http://www.xmradio.com.
***
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving SIRIUS
and XM. In connection with the proposed transaction, SIRIUS plans to file with the SEC a
Registration Statement on Form S-4 containing a Joint Proxy Statement/Prospectus and each of SIRIUS
and XM plan to file with the SEC other documents regarding the proposed transaction. The
definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of SIRIUS and XM.
INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE JOINT PROXY
STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus (when available) and other documents filed with the SEC by
SIRIUS and XM through the web site
maintained by the SEC at www.sec.gov. Free copies of the
Registration Statement and the Joint Proxy Statement/Prospectus (when available) and other
documents filed with the SEC can also be obtained by directing a request to SIRIUS Satellite Radio
Inc., 1221 Avenue of the Americas, New York, NY 10020, Attention: Investor Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be deemed to
be participants in the solicitation of proxies in respect of the proposed transaction. Information
regarding SIRIUS directors and executive officers is available in its Annual Report on Form 10-K
for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and its proxy
statement for its 2006 annual meeting of stockholders, which was filed with the SEC on April 21,
2006, and information regarding XMs directors and executive officers is available in XMs Annual
Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC on March 1,
2007 and its proxy statement for its 2006 annual meeting of shareholders, which was filed
with the SEC on April 25, 2006. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, will be contained in the Joint Proxy Statement/Prospectus and other relevant materials
to be filed with the SEC when they become available.
***
Contacts:
SIRIUS
Media Relations
Patrick Reilly
212-901-6646
PReilly@siriusradio.com
Joele Frank / Eric Brielmann
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449
ebrielmann@joelefrank.com
XM
Media Relations
Nathaniel Brown
212-708-6170
Nathaniel.Brown@xmradio.com
Chance Patterson
202-380-4318
Chance.Patterson@xmradio.com
Contact: R. Chip Turner
(817) 570-1423 Direct ~ (817) 737-7853 Fax ~ (800) 832-6638 Toll Free
cturner@FamilyNet.com
For Immediate Release: June 26, 2007
FamilyNet Throws Its Support Behind SIRIUS-XM Satellite Radio Merger
Fort Worth, Texas (June 26, 2007) FamilyNet Radio, the voice of Christian Talk on
SIRIUS Satellite Radio (Nasdaq: SIRI), today announced its strong support for the pending
merger between SIRIUS and XM Satellite Radio (Nasdaq: XMSR).
FamilyNet has found satellite radio to be an ideal medium for bringing our message to consumers,
said R. Martin Coleman, chief operating officer for FamilyNet Radio, in a letter to the Federal
Communications Commission (FCC). We support any efforts, including the SIRIUS-XM merger, which
will help satellite radio survive and continue to benefit the public for many years to come.
Broadcast on SIRIUS Channel 161, FamilyNet radio delivers Christian Talk to millions of listeners
nationwide. Coleman added that merging with XM Satellite radio will allow our rich blend of
family-friendly and faith-based news and entertainment to reach an even larger audience, many in
remote areas who would otherwise not have access to Christian programming through traditional
terrestrial radio.
In his letter to the FCC, Coleman said that the proposed merger would only enhance consumer
choice and the ability of Christian programmers and others alike to offer increased programming
options to a diverse range of listeners. Audio programmers will continue to have many
distribution avenues available to them after this merger. In fact, the merger will create more
programming opportunities on satellite radio, by enabling SIRIUS and XM to remove duplicative
channels and thereby increase channel capacity.
Coleman said he believes that, following the merger, a larger Christian audience will be able to
enjoy the same popular program offerings as now including Mornings with Lorri & Friends, In Touch
with Charles Stanley, Turning Point with David Jeremiah, Way of the Master, and many others, at
prices at or even below the current monthly offering. He said he also believes the merger will
allow consumers to enjoy the best of both satellite radio services at a combined cost of less
than what it would cost to purchase both today.
FamilyNet urged the FCC to consider this matter and approve the two companies merger
applications as quickly as possible.
###
Based in Fort Worth, Texas, FamilyNet TV can be seen in approximately 29 million TV
households and is owned by the North American Mission Board of the Southern Baptist
Convention. FamilyNet also operates the Christian talk channel (161) on SIRIUS Radio. For more
information, visit the FamilyNet Web site at www.FamilyNet.com or call (800) 832-6638.
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1920 L Street, NW Suite 200 Washington, DC 20036
202.785.0266 Fax 202.785.0261
FOR IMMEDIATE RELEASE
25 JUNE 2007
W W W . A T R . O R G
CONTACT: John Kartch
202-785-0266
ATR and the 60 Plus Association File Comments with the FCC in Support of XM-Sirius Merger
Merger will benefit consumers and bring new, family-friendly options to market
WASHINGTON Americans for Tax Reform, along with the 60 Plus Association, today filed a joint
comment with the Federal Communications Commission (FCC) in support of the proposed merger of the
subscription satellite radio companies XM (Nasdaq: XMSR) and Sirius (Nasdaq: SIRI). The merger will
allow the satellite radio segment of the competitive audio business to offer an even more appealing
product that consumers, those who choose to subscribe, can cater to their tastes and personal
styles.
This merger would create an appealing product for many consumers interested in multiple audio
options, said Grover Norquist, President of Americans for Tax Reform. The companies have broken
new ground in offering consumers the ability to block channels and receive a credit for what they
have blocked, without being forced by regulation to do so, therefore creating an alternative that
will appeal to people of all age groups and sensibilities.
Satellite radio currently makes up only 3 percent of the crowded audio entertainment market, but
the combined product of XM and Sirius will, in a free market, offer a more attractive product. Fans
of all major professional sports, shock-jocks and family friendly programming will be able to
create packages that appeal to their needs. And with the added attraction of being able to block
channels they find offensive and receive a credit back on those channels, consumers, particularly
those families with young children, will be able to take advantage of the first market-created a la
carte system in the entertainment industry.
The voluntary a la carte system these companies have pledged to implement is a prime example of
the market working to attract new, family-oriented audiences, continued Norquist. This is a
testament not only to their commitment to families, but to the free market. No regulations were
needed to impose this concept; it came about out of a void in the market they think exists. Kudos
to them for this interesting and bold step in a new direction not offered on terrestrial radio.
Americans for Tax Reform (ATR) is a non-partisan coalition of taxpayers and taxpayer groups who oppose all federal, state and local tax increases. For more information or to arrange an interview, please contact John Kartch at (202) 785-0266 or at jkartch@atr.org.
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