FILED PURSUANT TO RULE 425
Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2007 and June 30, 2007, which are filed with the Securities
and Exchange Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov).
The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS has filed with the SEC a
Registration Statement on Form S-4 containing a preliminary Joint Proxy Statement/Prospectus and
each of SIRIUS and XM plans to file with the SEC other documents regarding the proposed
transaction. The definitive Joint Proxy Statement/Prospectus will be mailed to stockholders of
SIRIUS and XM. INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ THE PRELIMINARY
JOINT
PROXY STATEMENT/PROSPECTUS AND THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS WHEN IT BECOMES
AVAILABLE, AS WELL AS OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders can obtain free copies of the Registration Statement and the
Joint Proxy Statement/Prospectus and other documents filed with the SEC by SIRIUS and XM through
the web site maintained by the SEC at www.sec.gov. Free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus and other documents filed with the SEC can also be obtained by
directing a request to Sirius Satellite Radio Inc., 1221 Avenue of the Americas, 36th
Floor, New York, NY 10020, Attention: Investor Relations or by directing a request to XM Satellite
Radio Holdings Inc., 1500 Eckington Place, N.E. Washington, DC 20002, Attention: Investor
Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and
its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC on
April 23, 2007, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC
on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders, which was
filed with the SEC on April 17, 2007. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, is contained in the preliminary Joint Proxy Statement/Prospectus filed with the SEC.
***
SIRIUS website, which is available at www.SIRIUSmerger.com and has information about SIRIUS
proposed merger, has been updated. The updates include the information being filed herewith.
In
addition, the home page and In the News page of the website also contain links to the following third-party
articles:
Anti Merger Camp Stacks Deck
SIRIUS Buzz
Posted by Tyler Savery | Satellite Standard Group at 11:39 am EST
September 14, 2007
The form letter frenzy of anti-merger comments to the FCC is happening again. In an organized
campaign, identical form letters expressing anti-merger sentiment are arriving at the FCC. Though
the official comment period has long been closed, comments continue to arrive at the FCC and get
published.
To date, this identical form letter has been used well over 2,000 times and has been filed in bulk
with the FCC. Strikingly, this means that nearly 60% of the anti-merger comments filed with the FCC
have been this exact form letter, and ALL of these letters have arrived after the official comment
period had ended.
Prior to these bulk comments, 75% of the filings to the FCC had been positive towards the merger.
These form letter filings have tilted the scales, and now the percentage of positive comments
stands at 57%. This represents an 18 point swing as a result of this campaign.
While the comment period is officially over, consumer comments are still being accepted and
published by the FCC. In my opinion, a true heartfelt comment from a consumer carries much more
weight than bulk form letters. If you would like to send your comments in, you can do so easily by
visiting siriusmerger.com or xmmerger.com. Both sites make submitting a comment easy, and best of
all you can express your opinion in your own words.
Position Long Sirius, Long XM
Get It On, XM and Sirius
The Motley Fool
Rick Aristotle Munarriz
September 13, 2007
Another day, another believer. Cowen & Co. analyst Tom Watts became the latest industry-watcher to
wax optimistic on the chances of Sirius (Nasdaq: SIRI) and XM (Nasdaq: XMSR) clearing regulatory
hurdles to get hitched. Watts predicts that the deal could be approved by as early as next month.
Yes, its been a brutal engagement. You have to go back seven months, four congressional hearings,
and a lot of lobbyist volleying to recall the original merger announcement back in February.
It seemed so unlikely to succeed at the time. However, Sirius and XM have said all the right things
and made generous a la carte pricing concessions, and every new believer leaves the National
Association of Broadcasters (NAB), which opposes the deal, preaching to an emptier choir.
The NAB is capable of making a sound argument against the deal. This is no slam-dunk. That should
be obvious, considering that were still talking about an incomplete deal that was announced this
past winter.
However, the NAB seems a little more desperate lately, and thats not very becoming. It hung up a
banner at its corporate headquarters earlier this year. The banner featured a simple math equation,
with XM + Sirius as the numerator, Monopoly as the denominator, and the tagline, You do the
math.
Defending its terrestrial life
The NAB is obviously threatened. As the mouthpiece for its terrestrial-radio constituency, it
realizes that a lot of money potentially in the billions can be realized in deal synergies if
XM and Sirius are allowed to combine. Thats why its comical to see the NAB take XM and Sirius to
task as a potential monopoly, when the combination is actually threatening the livelihood of the
free AM and FM radio stations the association watches over.
When the NAB attacks the combination as bad for consumers, how can it be taken seriously? If prices
inch higher and diversity thins out as the NAB has contested in the past wouldnt that be a
blessing to conventional stations, which are seeing their more avid listeners flock to XM and
Sirius? How can it pretend to be neutral, when it actually fears the opposite of what its publicly
proclaiming? You dont pay for lobbyists if youre impartial. There are no war banners with
mathematical taunts hanging in Switzerland.
A merged entity could raise fees, limit programming choices and be harmful to consumers, reads
the tagline at the NABs anti-merger website. It even features a
dumbed-down version of its original banner as a website masthead, reading XM + Sirius = Monopoly,
for those who couldnt grasp the concept the first time around.
Again, how serious are those allegations? XM and Sirius have already agreed to offer a wider
selection of lower-priced plans, some as low as $6.99 a month. While the NAB is using addition and
division as promotional fodder, XM and Sirius are coming through with consumer-friendly
subtraction.
So why isnt the NAB more up-front about how things would play out if the deal passes? Well,
because if it publicly concedes that a little financial fortitude may find XM and Sirius passing on
some of those savings to the consumer making it an even more formidable opponent to terrestrial
players the deal would pass in a heartbeat.
You cant blame terrestrial radio for the hand its been dealt. As the saying goes, its just a
pity that its playing it so badly.
After the Just Married limo drives off
So what will happen when okay, if the satellite radio vows are ultimately exchanged? I
wouldnt want to be short the combined company, thats for sure. Free cash flow will take a
dramatic turn for the better once XM and Sirius can trim away at redundancies, spend more time
marketing the service instead of smearing one another, and make a combined push at the retail
level, where they have been lagging.
XM and Sirius are still strong sells at the new-car showroom, but theyre not exactly Midas at the
local Best Buy (NYSE: BBY) or Circuit City (NYSE: CC). That will take innovation. Now that the
companies have Apples (Nasdaq: AAPL) iPhone to contend with, they need to come out with the killer
hardware solution that can be a satellite receiver as well as an MP3 player, Web surfer, and cell
phone. Thats essentially what the iPhone is. Anything less, and the company might as well just
stay at the car lot, where its an easier sell as a factory-installed option.
If the new company wants to matter, it will have to trump the iPhone, even if that means hooking up
with Garmin (Nasdaq: GRMN) for GPS functionality or Logitech (Nasdaq: LOGI) for webcam
functionality.
In short, investors dont need to let out a sigh of relief if the deal is finally approved. Thats
when the heavy lifting and the potential multiplication starts.
Other things to read before the wedding invitation arrives:
The Satellite Radio Wedding Album
Plan B for XM and Sirius?
Satellite Radio Hands Out Appetizers
Sirius And XM Publish Consumer Study
Amy Gilroy
TWICE
9/10/2007
New York Sirius and XM published results from a survey that found more than 70 percent of
consumers say a la carte satellite radio packages would be good for consumers.
In a telephone survey of 800 voters conducted by Sirius and XM in August, 77 percent responded that
the $6.99 priced a la carte offering, would be good for consumers. Similarly, 72 percent gave the
same approval with regard to a $14.99 a la carte offering; 70 percent with regard to a best of
both service package at $16.99 per month; and 62 percent regarding separate music and news
packages, each at $9.99.
Overall, 57 percent of voters agreed that the new programming plans show the merger is in the
public interest and 28 percent disagreed.
The Satellite Radio Wedding Album
The Motley Fool
Rick Aristotle Munarriz
September 10, 2007
Theyre picking curtains, not coffin drapes. Theyre looking at honeymoon brochures instead of
divorce papers. The courtship between Sirius (Nasdaq: SIRI) and XM (Nasdaq: XMSR) has been a long
and bumpy one, but straight paths to the altar are rare when the vows involve clearing regulatory
hurdles.
Its been nearly seven months since XM and Sirius announced plans to merge. It seemed like a
preposterous proposal at first. Satellite radio is a duopoly aspiring to become a monopoly. The
precedents werent kind. When the two satellite TV providers tried to get hitched five years ago,
they were shot down by the FCC.
However, things are different this time. Even graying regulators are beginning to see that the
marketplace is evolving with every passing digital audio introduction. After all, you cant be a
monopoly when youre competing against a growing list of ear magnets. You cant be accused of
hurting consumers when both companies have spelled out lower-priced plans that will be available
within a year of the I do swaps.
Most importantly, even Mr. Market appears to be rushing out to get fitted for a tux for the
eventual soiree.
A tale of two stock charts
Wall Street has ignored XM and Sirius since their initial premarital bliss. Despite healthy
subscriber growth at both companies, each stock is trading for less than it did the day before the
merger was announced.
Optimism is making a welcome return, though. Last week may have been a loser for equities in
general, but XM and Sirius made the most of the abridged trading week. XMs stock closed 8.3%
higher, while Sirius was privy to a 6.4% gain.
Why the sudden thaw? Former FCC commissioner Mark Fowler threw his support behind the deal with a
letter printed in the New York Sun on Wednesday. He singled out emerging technologies like HD
Radio, Internet radio, Apples (Nasdaq: AAPL) iPod, and mobile phones as playing-field levelers.
Hes right. Ive been saying that for months. Unfortunately, the key word there is former FCC
commissioner. Current regulators have their ears full these days, and not just with a set of
high-end earbuds.
Battle of the bands at AM and FM
Terrestrial radio doesnt want XM and Sirius to merge. Old-school players see a combined
satellite-radio competitor as a bigger programming threat and less of a fiscal
bleeder. Theyre making sure that their dissent is voiced, although theyre obviously not the only
ones lobbying. XM and Sirius spent a combined $810,000 through the first six months of the year to
lobby for the deals approval.
The National Association of Broadcasters (NAB) doesnt have a firm footing, though. In throwing its
support against the merger back in February, it argued that a merger will impose higher prices,
less diversity, and equipment costs on subscribers. Two months later, it took out an ad in a
couple of industry trade periodicals that essentially said the same thing.
XM and Sirius have shot down those fears. In a cynic-popping move, the satellite radio upstarts
committed to lower-priced tiers as low as $6.99 a month while assuring existing subscribers
that their existing receivers and content expectations would not change.
It wasnt a genuine shot to begin with by the terrestrial radio-backed NAB. In theory, AM and FM
broadcasters would be cheering for higher prices, less diversity, and additional hardware outlays.
Those moves would send many of the roughly 15 million satellite radio subscribers back to listening
to commercial radio.
Its no surprise to see that the NAB isnt exactly elated by having its concerns addressed. It has
simply moved on to the original argument that a merger would violate the language that created
the duopoly in the first place.
The printer needs a date for the invitations
The antimerger sentiment is weakening, but the nuptials arent simply a ceremony away. RBC Capital
analyst David Bank issued a note last week, suggesting that the deal now has a better-than-50%
chance of approval within the next month or two. It sent the shares rallying, although greater
than 50% is still a far cry from 100%.
Combine that with last months approval of Whole Foods Market (Nasdaq: WFMI) snapping up its
largest competitor, and the regulator blessing appears to make sense. Comparing Whole Foods to
XM-Sirius may be like pitting apples against oranges, but its a show of faith that the Department
of Justice is a little open-minded in what it interprets as sector-suppressing moves.
Clearly XM and Sirius arent the only premium radio providers these days. Have you seen a
wireless-provider ad that didnt pitch its digital music offerings? Music subscription services
like Napster (Nasdaq: NAPS) and RealNetworks (Nasdaq: RNWK) Rhapsody continue to grow in
popularity, even as Apple concocts new ways to make sure it stays your top choice for digital music
consumption.
Note to the FTC: Get out more reads a scathing Chicago Tribune editorial last week. The
regulatory forces holding up this merger certainly appear to be doing just that. The fact that this
deal has been in limbo since February without being shot down giving
XM and Sirius more time to let logic, time, and convergence speak louder than their own words is
reason alone to come dressed for its approval.
What will you wear to the wedding?
Other things to read before the invitation arrives:
Until Mel Do We Part
Plan B for XM and Sirius
Fool Video: The Future of XM and Sirius
In
addition, the In the News page and Merger Resources page of the website also contain a link to the following
information included on the website:
NATIONAL VOTER SURVEY EXECUTIVE SUMMARY
Public Opinion Strategies is pleased to present the key findings from a national survey of
voters. The telephone survey was conducted August 7-9, 2007, among eight hundred registered voters
and has a margin of error of plus or minus 3.46% at the 95% confidence interval. All interviews
were conducted via telephone by professionally trained data collectors and respondent selection was
at random.
1. |
|
A solid majority of voters believe the new offerings will be good for consumers. We read
voters five new programming options that the merged company will be offering consumers,
including two a la carte plans, and asked them whether the result of each new offering would
be generally good for consumers or generally bad. In all five cases, a majority of voters
expressed the sentiment that this would be good for consumers. |
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Please tell me if you believe that the result of this new offering will |
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Generally |
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Generally |
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be generally good for consumers or generally bad for consumers? |
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Good |
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Bad |
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Net Good |
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A lower priced, a la carte option enabling consumers to choose the
individual channels they want. Consumers would select 50 XM or 50
SIRIUS channels for $6.99, a savings of 46 percent off the current
rate. Customers can even add channels beyond these 50 for as little as
25 cents each, and no subscriber will pay more than todays $12.95
subscription rate. *
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77 |
% |
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12 |
% |
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+60
Good |
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A second la carte package where consumers would select 100
channels from a pool that includes the channels on one service plus
popular selections from the other. This best of both package would
cost $14.99 per month, well below the cost of subscribing to both
packages today. *
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72 |
% |
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17 |
% |
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+55
Good |
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A fixed best of both package which will feature all the channels
on one service plus the most popular channels on the other service at
$16.99 per month, a savings of 34 percent or nearly 9 dollars less than
the cost of subscribing to both services now. Consumers would be
able to receive popular programming from both services including
Oprah, Major League Baseball, and PGA Golf on XM, and Martha
Stewart, NASCAR and the NFL on SIRIUS at a much lower price
than buying both services separately.
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70 |
% |
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18 |
% |
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+52
Good |
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The option of choosing a package of mostly music programming or
a separate package consisting of news, sports and talk
programming. Each of these packages will be $9.99 per month with
at least 50 channels, a savings of 23 percent compared to todays
standard subscription rate.
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62 |
% |
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23 |
% |
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+39
Good |
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A choice of family-friendly packages that block adult-themed
programming and gives subscribers a credit off their monthly bill for
blocking such content. One package would be $11.95 per month,
compared to the standard $12.95 offer today. The other family-friendly package would include channels on one service plus popular
selections from the other for $14.99, something that would require
two subscriptions today and would cost $25.90.
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56 |
% |
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29 |
% |
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+27
Good |
NATIONAL VOTER SURVEY EXECUTIVE SUMMARY
August 21, 2007 // Page 2
* The two a la carte options had this introductory language: These next two new a la
carte offerings will be available on newly equipped radios that will be priced the same as
current radios.
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# |
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Current satellite radio subscribers are among the fervent supporters of the
new offerings, especially the a la carte packages. Fully 93% of satellite subscribers
believe the $6.99 a la carte package will be good for consumers and 85% say the same
for the $14.99 a la carte offering. |
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# |
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There is not a single demographic group that believed any of these package
offerings would be an overall bad deal for consumers. Whether young or old, white,
Hispanic or African American, lower income or higher income, rural or non-rural
residents, men or women, voters of all walks of life said the new plans would be a
good result for consumers. |
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# |
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This is one of the few topics where Republicans and Democrats are of like
mind. This national survey finds broad bipartisan agreement that each of these five
new packages will generally be good for consumers. |
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Among |
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Among |
Percent who say it is |
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Republican |
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Democratic |
generally good for consumers |
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Voters |
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Voters |
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A lower priced, a la carte option (select
50 XM or 50 SIRIUS channels for $6.99;
ability to add stations for $0.25 each) *
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82 |
% |
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75 |
% |
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A second la carte package (select 100
channels, would cost $14.99 per month) *
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77 |
% |
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71 |
% |
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A fixed best of both package (at
$16.99 per month, able to receive popular
programming from both services)
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78 |
% |
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67 |
% |
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A package of mostly music
programming or a separate package
consisting of news, sports and talk
programming ($9.99 per month with at
least 50 channels)
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65 |
% |
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59 |
% |
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A choice of family-friendly packages
(one will be $11.95 per month, the other
for $14.99)
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59 |
% |
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53 |
% |
* The two a la carte options had this introductory language: These next two new a la
carte offerings will be available on newly equipped radios that will be priced the same as
current radios.
NATIONAL VOTER SURVEY EXECUTIVE SUMMARY
August 21, 2007 // Page 3
2. |
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By nearly a 30-point margin, voters agree that these new plans offering more programming
choices and lower prices demonstrate why this merger is good for consumer and in the public
interest. Overall, 57% of American voters agree with the following view (28% disagree): |
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Sirius and XM Radio have promised that the merger will produce substantial savings that
will enable the new company to offer more programming choices and lower prices. They say
that no subscriber will pay more after the merger for a service similar to what they enjoy
today, and that no radio will be made obsolete by the merger. They say these plans
demonstrate why this merger is good for consumers and in the public interest. |
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# |
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Here again, solid majorities of Republicans (65% agree) and Democrats (54%
agree) agree with the premise that this merger is good for consumers and the public
at-large. |
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# |
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These numbers are even more impressive when you consider that recent public
opinion studies have shown the American public to be skeptical about the impact
mergers will have on consumers and the country, as a whole. For example, having heard
this information about the merger, compare the strong support we received in this
survey for the Sirius-XM merger (57% agreeing that it will be good for consumers and
in the public interest) with that of another highly publicized merger of media
companies, America Online and Time Warner: |
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I have a few questions about the recent merger between AOL (America Online)
this countrys largest Internet provider and the media company Time Warner. In
general, do you think this merger will be a good thing or a bad thing for... the
country as a whole, or wont make much difference either way? |
25% Good
25% Bad
33% No difference
17% Dont know
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In general, do you think this merger will be a good thing or a bad thing for... people
like you, or wont make much difference either way? |
18% Good
19% Bad
52% No difference
11% Dont know
|
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Survey by Newsweek. Conducted by Princeton Survey Research Associates, January
13-January 14, 2000 and based on telephone interviews with a national adult sample of
754. |
NATIONAL VOTER SURVEY EXECUTIVE SUMMARY
August 21, 2007 // Page 4
3. |
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Additionally, nearly six out of ten voters agree that AM and FM radio stations are opposing
the merger because the combined satellite company will be a stronger competitor to traditional
radio. Overall, 58% of American voters agree with the following view (31% disagree): |
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The trade association representing the traditional AM and FM radio stations is strongly
opposing the Sirius and XM merger. Do you AGREE or DISAGREE with the view that AM and FM
radio stations are opposing the merger because a combined satellite company will be a
stronger competitor to traditional radio by offering consumers more choices of music, talk,
entertainment and sports programming, and lower prices? |
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# |
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Interestingly, Americans who voted for Democratic candidates for Congress in
2006 (61% agree) and those who supported Republicans (59% agree) share very similar
views on this issue. |
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# |
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Even those voters who say they listen to mostly AM and FM radio stations for
their audio entertainment agree that traditional radio is worried of facing a stronger
competitor (57% agree). |
4. |
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Finally, this survey also found that competition for the ears of the listening public is
already quite fierce. While certainly dominated by traditional AM and FM radio stations (70%
of all voters say they listen to those stations), the usage of television (30%), compact discs
(15%), iPod and other MP3 players (10%), satellite radio (10%), and Internet radio (8%) show
an already fragmented marketplace where consumers rely on many platforms for their audio
entertainment. |
And, when you listen to music, news, talk, sports or other audio entertainment, it is mostly on...
(Percentages add up to more than 100% because respondents were allowed up give multiple answers)