UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
FORM 8-K
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): October 15, 2004
ADVANCED MARKETING SERVICES, INC.
| Delaware | 0-16002 | (IRS Employer | ||
| (State or other jurisdiction of incorporation) | (Commission File Number) | Identification No.) |
| 5880 Oberlin Drive | ||
| San Diego, California | 92121 | |
| (Address of Principal Executive Offices) | (Zip Code) |
N/A
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
| o | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) | |||
| o | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) | |||
| o | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) | |||
| o | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) | |||
| Item 7.01 Regulation FD Disclosure | ||||||||
| Item 9.01 Exhibit | ||||||||
| SIGNATURES | ||||||||
| EXHIBIT 99.1 | ||||||||
Item 7.01 Regulation FD Disclosure
On October 18, 2004, Advanced Marketing Services, Inc. (the “Company”), a Delaware corporation, issued a public announcement, which is incorporated into this Item 7.01 by reference, announcing the resignation of Kevan M. Lyon, Executive Vice President, Wholesale Merchandising/Distribution, as of October 15, 2004.
A copy of the public announcement is attached to this Current Report as Exhibit 99.1.
The information in this Current Report and the exhibit attached to this Current Report as Exhibit 99.1 is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Act of 1934 or otherwise subject to the liabilities of that Section nor shall they be deemed incorporated by reference into any filing under the Securities Act of 1933 or the Securities Act of 1934, except as shall be expressly stated by specific reference in such filing.
Item 9.01 Exhibit
| Exhibit 99.1 | Public announcement of Advanced Marketing Services, Inc., dated October 18, 2004. |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| ADVANCED MARKETING SERVICES, INC. |
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| Date: October 18, 2004 | By: | /s/ BRUCE C. MYERS | ||
| Bruce C. Myers | ||||
| Executive Vice President & Chief Financial Officer | ||||
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