SOURCE: Realized Worth
DESCRIPTION:
This week, Realized Worth is excited to publish a 3-part series in partnership with the RW Institute (RWI) and their recent launch of the 2021 Corporate Volunteering, Giving and Grants Review. What goes into gathering the extensive data and insights in this report? We’re glad you asked! With this 3-part series, we’re pleased to offer an inside look at the conversations that took place behind the scenes with industry leaders. We hope this series will provide an additional layer of rich insight into the world of technology and for those reading and using the 2021 Corporate Volunteering, Giving and Grants Review. Enjoy Part 1: An Interview with Benevity's Chief Impact Officer!
Issues of equity are not new. Yet, the events of 2020, including COVID-19 and the Black Lives Matter movement, generated mass awareness of these gaps and heightened expectations of business to do something about it. There’s not a shred of doubt in my mind that equity will continue to be central to most corporations’ focus and actions for the next decade. And I sincerely hope that we will act with greater urgency and focus than we have in the past. Technology is the key to continued empowerment of grassroots organizations and grassroots movements, led by individuals, supported by corporations – whether it’s through sharing content, advocacy, engaging in learning, starting up or participating in giving, volunteering and matching opportunities, or simply fostering connection and community. The more goodness we can put in more peoples’ hands, the more likely we will see collective action and impact.
There’s something that’s been rattling around my head over the last 18 months or so. And it’s that the pandemic brought families together in their homes for a prolonged period of time, so children were closely watching their parents cope with social issues at a scale no one had seen before. And these children saw their parents step up, give back and get involved in new and meaningful ways. I can’t help but think this will create a more goodness-oriented generation who will have learned these behaviors around collective thinking and action. More companies are going to need to think critically about this as these children grow up and become the next generation of consumers, employees, leaders and investors! No longer is social impact a Millennial, Gen Z or even Gen Alpha thing. It’s an everyone thing.
KEYWORDS: csr, corporatesocialresponsibility, Corporatecitizenship, csrtechnology, Corporate Citizenship
