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Babe Lash Rebrands To Babe Original With Sights Set On Retail Expansion

SAN FRANCISCO, CA / ACCESSWIRE / July 26, 2022 / In February of 2022, the company welcomed a new name and a new identity, one that more accurately represented their existing product line and spoke to a wider audience. Introducing Babe Original; a hyper inclusive beauty movement that evolved from ‘Babe Lash', an early iteration that enjoyed steady growth leading up to their rebrand earlier this year. With this rebranding, they kept their commitment to quality, performance-based product design and made significant cuts to their price points, seeking to lower costs for consumers so that everyone, everywhere could find their own brand of confidence. Where many brands spiked their prices at the top of 2022, Babe Original ran in the opposite direction, and in June, made adjustments where they could, notably with cost-effective distribution and packaging. Part of what separates Babe Original from other market offerings is their ability to listen and learn from their dedicated communities, which was source material when a rebrand became evident. The company maintains a tight-knit following on social media platforms where they actively communicate and correspond with their followers and spark conversations that surround beauty struggles, journeys, discoveries, and best kept secrets. It was through this open communication that a change in pricing was made clear. After enough buzz was generated on more affordable price points, the Babe Original team went to the drawing board and sought to improve their accessibility to the customers who had stuck with them from the very beginning.

Babe Original, Tuesday, July 26, 2022, Press release picture

Babe Original has firmly planted their seeds in what is shaping up to be a renaissance in self-empowerment. The company primarily deals in confidence, and the tools we need to illustrate that for ourselves. Historically, the essence of what beauty is or isn't has been defined by the companies that push their products on us, telling us what they want to see through a pre-baked lifestyle. Today, with Babe Original's rebranding, beauty is solely defined by the babe who believes in it, and the brand's colorful approach to brilliance is quickly setting roots in revolutionary style and self-expression.

Among their revised menu, some of the most noteworthy changes include their crowd-pleaser, the Essential Serum, and their Enriching Eyeliner. The drive to make their products more accessible began with their consumers, and the only things that changed were packaging and shipping partnerships. It's still the same shade of allure, but more affordable and made for all.

Babe Original, Tuesday, July 26, 2022, Press release picture

In line with their rebrand, on June 17 Babe Original introduced a select product line into over 240 Walmart retail locations across the country, effectively placing their beauty utility in front of a highly diverse consumer market. This marked a major step for the brand in securing their place as the people's pantry for luxe cosmetics. The company's addition to Walmart's highly-anticipated BeautySpaceNK depot joins an array of other beauty brands that prioritize affordability and inclusivity, providing a larger audience with bigger and better selections in luxe cosmetic retail. Their results-driven palette shares the space with other esteemed names in beauty like Summer Camp and Foreo, positioning Babe Original as an obvious choice for consumers who are looking for something a little extra.

Presently, Babe Original is pouring their focus into further retail expansion along with a new swath of products set to roll out in the Fall. The team's collaborative work environment allows them to keep tabs on what's trendy and what's on the rise in consumer markets, which was the driving force behind their rebrand. With this first-hand knowledge base they are able to craft compelling collections that take familiar utility and strip it down to its skeletal purpose. Along with significant price cuts and a more affordable product listing overall, everything that Babe Original prescribes is a direct product of their relationship with their consumers. It's what the people want, and it's what we all deserve. Babe Original's facelift has effectively made room for growth within the company and expansive opportunities for consumers alike. With this rebrand, the company is setting sail for greater retail expansion. At its core, Babe Original teaches us to align outer beauty with inner beauty, revealing their similarities and making clean cosmetics available to all walks of life. On the surface, however, what you see is exactly what you get.

Babe Original, Tuesday, July 26, 2022, Press release picture


Babe Original works with clean ingredients, which simply means that their products are cruelty-free and extensively tested through third-party vessels. Beyond this, however, clean beauty mostly refers to a blank slate, or a white canvas, or a fresh perspective to stencil your finest lines. Babe Original is "clean" in the sense that they provide a product that is authentic and transparent by design so your definition of beauty is free of deception and perfectly imperfect. Babe Original doesn't cover your fire with paints or plush exterminators. Rather, Babe Original stokes your flame so that you glow brightest when you're embracing your authentic self, living with confidence that starts from within. The brand is a beauty brigade that prioritizes individuality and entry-level price points that appeal to all walks of life. Champions of clean beauty, Babe Original offers performance-based tools that flatter all shapes and sizes, supplying a palette that's truly one-of-a-kind, just like you.


Babe Original

SOURCE: Babe Original

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