The MDE Agency, led by marketing expert Richelle Shaw, is transforming how healthcare professionals attract patients through an innovative approach: leveraging patient testimonials and personal stories.
“We’ve helped over 7,000 orthodontists stand out by sharing compelling patient stories,” says Richelle Shaw, founder of The MDE Agency. “This isn’t just a tactic for big cities—small towns like Sedona can benefit immensely from this approach.”
The agency’s groundbreaking strategy involves creating “I Love the Doctor” books, which compile authentic patient testimonials. This method has proven effective in both crowded metropolitan areas and smaller communities, helping healthcare providers build their reputations and attract ideal patients.
Key benefits of this approach include:
- Building trust with prospective patients before their first visit
- Transforming healthcare providers into local celebrities
- Attracting patients who value quality care over convenience
Dr. Wells, an OB-GYN in Nevada, serves as a prime example of this strategy’s success. His genuine 25-minute consultations and exceptional bedside manner have garnered rave reviews from patients, setting him apart in a competitive market.
“The easiest way to make patients feel at ease is to hear the amazing stories of those they’ve already helped,” Shaw explains. “Real testimonials turn doctors into local celebrities.”
Another example of this strategy in action is with one of Richelle’s acquaintances from years’ past, the [late] Dr. Brian Bergh, an orthodontist in Glendale, California.
“Dr. Brian Bergh was facing tough competition—88 orthodontists in his town, 17 within a two-mile radius, six on the same street, and one right across from his office. With so much competition, how could he stand out?”
“The answer,” Shaw continues, “He became a Trusted Authority among his peers, his patients, and his community using the very strategies we are talking about here today.”
Healthcare professionals interested in implementing this innovative marketing strategy can access detailed white papers, step-by-step guides, and other resources at www.theMDEagency.com.
About Richelle Shaw: Richelle Shaw is a renowned expert in building million-dollar medical practices through strategic partnerships. With 28 years of experience in buying, building, and selling businesses, she has authored “The Million Dollar Equation” and “The Million Dollar Equation for Doctors.”
For more information, contact: Richelle Shaw The MDE Agency Phone: 213-510-2440 Email: support@theMDEagency.com Website: www.theMDEagency.com
