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Softchoice Named Cisco Canada's Software Partner of the Year and Social Impact Partner of the Year at Cisco Partner Summit 2022

Softchoice Corporation (“Softchoice”) (TSX: SFTC) has won two awards at the Cisco Partner Summit 2022, an annual event celebrating Cisco’s top-performing partners within specific technology markets across all geographical regions.

Winning in the Canada theater, Softchoice was named Software Partner of the Year for its contribution to growing Cisco Canada’s software business and Social Impact Partner of the Year, based on its role in Cisco Canada’s community efforts.

Zack Dickson, Vice President, Canada Partner and SMB Sales, Cisco, commented on Softchoice’s wins, saying, “These Cisco Partner Summit awards reflect Softchoice’s outstanding work in software and social impact. As we look to deliver greater value to our customers through our software technology, Softchoice is a clear leader with a proven track record of delivering customer success. On top of that, Softchoice’s commitment to social impact in Canada has resulted in positive and meaningful benefits for Connected North, our leading corporate social responsibility (CSR) effort.”

Softchoice has partnered with Cisco for more than 20 years. Alongside a Gold Integrator designation that highlights the company’s deep expertise in selling, implementing, and managing Cisco solutions, the awards recognize the strength of this longstanding partnership and Softchoice’s role in Cisco’s evolution.

“We are proud to partner with Cisco, enriching our communities and empowering our customers to address their most pressing challenges. These awards are a testament to the strength of this exceptional partnership,” said Andrew Caprara, Chief Operating Officer, Softchoice. “As a software-focused IT solutions provider, Softchoice is the perfect fit to support Cisco’s transition towards a more software- and services-oriented model. We are excited to continue helping organizations maximize the value of their Cisco solutions.”

For information on how Softchoice can help organizations through a wide array of advisory, implementation, managed, technical and optimization services with Cisco technologies, visit https://www.softchoice.com/technology-partners/cisco.

About Softchoice

Softchoice Corporation (TSX: SFTC) is a software-focused IT solutions provider that equips organizations to be agile and innovative, and for their people to be engaged, connected and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. For more information, please visit www.softchoice.com.

About Connected North

Founded in 2013, Connected North delivers immersive and interactive education services to remote Indigenous communities through live learning experiences delivered through Cisco’s WebEx technology. Connected North is delivered by TakingITGlobal, a Canadian charity supporting social innovation, facilitating connected learning, and fostering creativity and digital skills. Softchoice is the managed services provider for this award-winning program. Learn more: https://www.connectednorth.org/en

Forward-looking statements

This news release may contain forward-looking information within the meaning of applicable securities laws, which reflects Softchoice’s current expectations regarding future events, including the company’s commitment to social impact, its partnerships and the company’s expectations regarding its Cisco and software solutions. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond the company’s control. Actual results could differ materially from those projected herein. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained in this news release is provided as of the date of this news release and Softchoice does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required under applicable securities laws.

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