LCOR Chooses Funnel To “Make Renters Feel Known” and Combat Industry-Wide Staffing Shortages

Funnel Leasing, the only renter-centric leasing platform, today announced the addition of LCOR — a fully integrated real estate investment, development, and management firm — to its strong client base. Funnel’s next-generation, renter-centric, Customer Relationship Management (CRM) system and Virtual Leasing Agent (VLA) are operating across a variety of properties within LCOR’s robust portfolio, in order to take rote tasks off their leasing agent’s plates, and free them to focus on what matters: building relationships and providing excellent in-person renter experiences.

“We are delighted to partner with LCOR as they leverage our technology to craft an exceptional renter experience,” said Tyler Christiansen, Funnel CEO. “Our Renter Management Software naturally aligns with LCOR’s forward-thinking vision to improve the renter and leasing agent experience through thoughtful technology adoption. With innovative operators like LCOR, we’ve seen incredible enthusiasm and adoption from our AI helping to alleviate the industry’s ever-present staffing shortages.”

LCOR’s residential and commercial property management division oversees more than 7,500 multifamily units and eight million square feet of commercial space to date, with a robust development pipeline of mixed-use projects in the works within the firm’s core operating areas as well as expansions into new markets.

“Through Funnel’s impactful technology advancements within the multifamily space, we are granted the ability to shift how we structure our business to create the best possible renter experience for our residents,” said Mike Hogentogler, Chief Operating Officer, LCOR. “We believe the Virtual Leasing Agent’s AI and automation will shrink lead response times, answer questions outside of normal office hours, and allow for our leasing professionals to provide more individualized service to renters.”

Funnel’s Renter Management software differentiates itself from legacy vendors with a renter-centric philosophy and software architecture that places the renter — not a property — at the center of every interaction. Having a single guest card, or data entry, for each prospective renter creates a single source of truth about each renter’s preferences and communication for the property management companies (PMC). This allows PMCs to deliver a thoughtful customer experience where renters feel known. In addition to better serving renters, this approach establishes greater efficiencies for leasing teams and operations.

To learn more about Funnel’s products, including Signal: syndication, Engage: CRM, Convert: online leasing and Amplify: virtual leasing agent, simply request a demo here.

About Funnel Leasing

Funnel's renter-centric solutions revolutionize the antiquated process of finding a home into an enjoyable experience. We believe all renters deserve a seamless, simple and personalized journey. We provide leasing and communication tools that are intuitive and obliterate repetitive tasks — driving more efficient leasing. Join us as we help leading property management teams create a better rental experience at funnelleasing.com.

About LCOR

LCOR is a build-to-core, transit-oriented, multi-family development platform focused in major east coast urban markets. Over its 40-year history, the development firm has applied its comprehensive expertise and fully integrated investment management and development strategy to more than 300 large-scale mixed-use projects. For more, please visit www.lcor.com.

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