Building on Its Gallon-Sized Market Lead, Alkaline88 Has Widened its Reach in Approximately 4,000 Retail Locations in the Southeast with the Category’s Top-Selling Product Size

The Alkaline Water Company Inc. (NASDAQ: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, is pleased to announce the region-wide availability of its Alkaline88^® 1-Liter 6 Pack throughout the Southeastern United States. With the recent expansion of the product into 1,250 locations of one of the country’s most prominent chains, the product is now available in approximately 4,000 grocery locations, across most major banners in the region.

The Alkaline88 1-Gallon is already a fixture in tens of thousands of grocery locations as the country’s best-selling gallon-sized enhanced water product. The Company now aims to amplify the brand’s footprint by targeting the grocery channel’s best-selling size format in the category, the 1-Liter 6 Pack.

• Nielsen Total US Food data for the 52 weeks ending 5/20/23 shows that the top two value-added water products sold in grocery in the United States were 1-Liter 6 packs.
• Individual 1-Liter bottles held the 5th and 7th spots.
• Alkaline88's 1 Gallon secured 6th place on the list with a dollar volume approximately 5.5 times greater than the next gallon product on the list.

"Adding the Alkaline88^® 1-Liter 6-Pack to 1,250 additional supermarket locations in the Southeast now makes this fantastic SKU available to millions of shoppers in approximately 4,000 stores throughout the region," said Frank Chessman, CEO and President of The Alkaline Water Company. "In addition to boasting the best-selling gallon product in the category by a significant margin, we're now leveraging the best-selling size format to expand Alkaline88’s presence in the grocery channel and push for even more market share for the brand."

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Company now aims to amplify the brand’s footprint by targeting the grocery channel’s best-selling size format in the category, the 1-Liter 6 Pack; and that the Company is now leveraging the best-selling size format to expand Alkaline88’s presence in the grocery channel and push for even more market share for the brand.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

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