InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.

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(Graphic: InMobi)

As privacy regulations like General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) evolved, CMPs have become critical for publishers to ensure compliance and maintain ad revenue. The lack of a proven CMP often results in lost opportunities for publishers, as many of the leading demand partners require the use of a CMP that supports the latest privacy standards maintained by the Interactive Advertising Bureau (IAB).

Quantcast Choice supports more than 500 Google-Certified, 800 IAB-approved vendors, and non-certified vendors specific to publishers’ needs. This inclusive approach helps publishers increase monetization, higher fill rates, and sometimes up to a 35% boost in eCPMs in certain regions. As part of the acquisition, InMobi will uphold the platform's free availability for existing customers and remains committed to extending this promise to both existing and new customers.

“InMobi has always been at the forefront of building solutions that help brands and publishers alike navigate the complex global privacy landscape. This acquisition allows us to bring the power of a proven world-class CMP into the in-app ecosystem where the challenges remain enormous and unresolved,” says Kunal Nagpal, Chief Business Officer, InMobi Advertising. “Quantcast Choice is a gold standard for thousands of Web publishers; we are excited to build and extend its benefits to the 40,000 mobile apps that currently work with InMobi.”

“Quantcast Choice was born of our commitment to protecting consumer privacy and we’re proud of helping so many businesses meet the needs of an evolving regulatory landscape,” says Peter Day, Chief Technology Officer, Quantcast. “InMobi understands the needs of publishers and we’re delighted that this market leading CMP will continue to be available as a free solution. We remain committed to our customers and have formed a close partnership with InMobi to ensure a seamless transition.”

The addition of a reliable, scalable and versatile CMP aligns with InMobi's commitment to delivering comprehensive publisher monetization solutions. InMobi plans to seamlessly integrate the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and heightened privacy control, thereby ensuring full compliance with global privacy regulations and fostering trust with their audiences.

The transition of Quantcast Choice customers to InMobi's offering is set to begin in the coming months, with the launch of the new publisher offering expected in the early fall.

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.

About Quantcast

We are Quantcast - the leader in measurable advertising outcomes. We’ve built an AI-powered DSP that automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale. With Quantcast, advertisers save time and energy while innovating to move their business forward. Since 2006, we’ve supported agencies, brands, and publishers of all sizes, staying ahead of global trends and delivering outcomes far beyond industry standard. Find us at our headquarters in San Francisco or at our offices around the world. Learn more at quantcast.com.

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