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Febreze Reveals the Third Annual Scent of the Year

Introducing Romance & Desire: A Fragrance to Inspire Connection All Year Long

Febreze is claiming 2024 as the year of connection with the launch of its third annual Scent of the Year, Romance & Desire. Whether it’s romantic or platonic, people crave meaningful relationships. Romance & Desire was specifically created to help ignite your inner passion for connection and spark an intimate mood in every room.

This press release features multimedia. View the full release here:

Febreze Releases Third Annual Scent of the Year, Romance & Desire: A Scent Created to Inspire Connection and Passion in 2024. (Graphic: Business Wire)

Febreze Releases Third Annual Scent of the Year, Romance & Desire: A Scent Created to Inspire Connection and Passion in 2024. (Graphic: Business Wire)

The enticing scent of Romance & Desire combines the delicate allure of pink rose petals with the effervescent excitement of Champagne. The aroma of roses mixed with the soft citrus notes of sparkling wine create an intoxicating aura of beauty and elegance, building an atmosphere of both celebration and romance.

“With the rise of social media and offices continuing to work from home, we’ve seen an uptick in those craving in-person connection in our digital focused world,” said Febreze master perfumer Rafael Trujillo. “As society continues to evolve into a digital universe, we can’t forget that as humans our primary need to thrive is human connection. Febreze Romance & Desire reminds us of our love for love – it’s a passionate scent that ignites your inner need to bond with others.”

Mr. Trujillo and the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, designed the Scent of the Year to address how consumers are feeling and the scents they are craving in their home. This year’s research and global-trend forecasts found a collective focus on connection and romance, which led to the development of Romance & Desire as the 2024 Scent of the Year.

With more of a focus on connection and romance, Romance & Desire creates a mood that encourages camaraderie, bringing people together in person to fulfill their need for personal bonding and closeness. Febreze Romance & Desire is formulated to suit every home and scent style, whether you love to use an air freshener, plug-in, or Small Spaces. It comes in a variety of forms, making it the perfect option to suit all areas and needs. It is available online or at major retailers nationwide with an MSRP range of $3.29 — $9.99. To learn more about the 2024 Scent of the Year, visit


In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market.


P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at


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