Generational Group, a leading investment banking firm for privately held businesses, is pleased to announce it is once again the title sponsor for the 10th annual Generational Salute – A Tribute to Our Troops. The fundraising event and golf tournament will be held at Bent Tree Country Club in Dallas, Texas on November 6th and 7th.

Generational Brand Ambassadors—legendary golfer, Tom Watson, PGA TOUR Champions professional, Justin Leonard, and rising amateur star, Anna Davis will join other special guests in Dallas to celebrate Veterans Day and to honor our nation's armed forces.

In April, Tom Watson entered into a strategic endorsement agreement with Generational Group as a brand ambassador, joining Justin Leonard and Anna Davis. Widely regarded as one of the greatest golfers in history, Watson won 39 times on the PGA TOUR, including eight major championships, placing him sixth on the all-time list of major championship victories.

Along with Watson, Justin Leonard is an American professional golfer with 12 career wins on the PGA TOUR, including one major, the 1997 Open Championship. He currently plays on the PGA TOUR Champions. He is one of only five players to win the U.S. Amateur, the NCAA Individual Championship, and a major golf tournament championship.

Anna Davis is an American amateur golfer who made headlines in April 2022 when she won the third Augusta National Women’s Amateur at just 16 years old. Davis is a U.S. Curtis Cup player and currently plays collegiate golf at Auburn University. She has already claimed two individual college titles in her career and is currently Top 5 in the world amateur golf rankings.

Since 2015, Bent Tree has hosted the annual Salute to our Troops event to honor service men and women and raise funds for post-9/11 veterans who need more help than is provided by the Veterans Administration. The objective of this fundraising event is to help fund foundations that provide housing, ramps, service dogs, specialized care for mental health, PTSD, and traumatic brain injuries, among many other services to our veterans.

Generational is delighted to, once more, be the title sponsor for the event. The festivities will begin on Wednesday, November 6^th with a VIP party for Generational guests, dinner, and a live auction. Thursday’s auction will commence with an inspiring patriotic presentation of colors and opening ceremonies to precede the golf competition with a shotgun start. At the conclusion of the tournament, an awards ceremony will provide a festive recap of the day’s events.

In addition to Feherty's Troops First Foundation, this year’s donations will benefit Defenders of Freedom, Northern Texas PGA HOPE, and Folds of Honor. All four foundations focus on improving the lives of our nation’s military heroes by delivering critically needed services.

"We are honored to continue our role as the title sponsor of The Generational Salute and to thank our troops with this very important event," said Generational President and CEO, Ryan Binkley. “It is a privilege to recognize these amazing men and women who have served our country so faithfully.”

Binkley added, “As we celebrate our 10^th Generational Salute and reflect on the event, the opportunity for our team to give back to these outstanding service members has been quite impactful. Meeting so many veterans and hearing their personal stories of sacrifice has been very humbling and inspiring to all of us. We look forward to continuing our support and paying tribute to the incredible military veterans of the United States Armed Forces.”

For more information about The Generational Salute 2024 event, please contact Neal Feibel at nfeibel@aol.com.

Learn more about the Veterans organizations benefiting from this event at: · Feherty's Troops First Foundation · Defenders of Freedom · North Texas PGA Hope · Folds of Honor

About Generational Group

Generational Group, headquartered in Dallas, is a leading, award-winning, full-service M&A business advisory firm. With more than 350 professionals located throughout 17 offices in North America, the company helps business owners release their business’ wealth by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management. For more information visit generational.com.

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