Helwig moved from CMO to CEO in 2024 and became AdvoCare’s first female CEO

AdvoCare International, LLC, a leading consumer packaged goods company specializing in health and wellness products such as the energy supplement Spark®, is proud to announce that its CEO, Christina Helwig, has been recognized as one of the 2024 C-Suite Leaders by the Dallas Business Journal. As AdvoCare’s first female CEO, Helwig stands among an elite group of executives recognized for their exceptional leadership, community contributions and impact on the North Texas business landscape. Award recipients were celebrated at an exclusive event on November 14, at the Thompson Dallas and were featured in the November 15 issue of the Dallas Business Journal’s C-Suite Leaders publication.

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Christina Helwig, AdvoCare CEO, named as inaugural Dallas Business Journal C-Suite Leader. (Photo: Business Wire)

With over a decade of experience at AdvoCare, Christina has been instrumental in transforming the company into a dynamic, omnichannel brand. As AdvoCare’s first female CEO in its 31-year history, she has led innovative strategies that have driven revenue growth, brand expansion and enhanced community engagement. During her tenure as AdvoCare’s Chief Marketing Officer, she oversaw the launch of popular wellness products, including AdvoCare Harmony™ a revolutionary powdered kombucha, GO MEs® Gummy Vitamins, and Blue Orbit™ a blue light gummy supporting eye health, sleep quality and cognitive function. Her efforts contributed to a remarkable 200 percent year-over-year increase in social media impressions and engagements from 2022 to 2023. These milestones underscore her commitment to broadening AdvoCare’s reach and customer base.

“As we continue to grow and transform, being recognized by the Dallas Business Journal for the innovative outreach and product development work we’re doing is an honor,” said Christina Helwig, CEO of AdvoCare. “This recognition is a testament to the dedication of our entire AdvoCare team and our shared mission to make health and wellness accessible and meaningful for everyone.”

The 2024 C-Suite Leaders Awards celebrates top executives in North Texas who have demonstrated outstanding leadership in their organizations, championed initiatives that contribute to their industry, and inspired positive change in the community. This year’s honorees were selected based on their measurable achievements, dedication to organizational success, and commitment to fostering excellence within the local business community.

Learn more about the Dallas Business Journals’ 2024 honorees at https://www.bizjournals.com/dallas/news/2024/09/20/c-suite-leaders-awards-winners-announced.html.

About AdvoCare International, LLC

AdvoCare International, LLC is making pursuing wellness easy and accessible. As an established health and wellness consumer packaged goods company, AdvoCare serves health-aware consumers through products that offer whole body support focusing on energy, hydration, immunity and gut health. Since 1993, AdvoCare has offered trusted health and wellness products like Spark® to millions of customers and athletes across the world. For more about AdvoCare and its products, go to AdvoCare.com.

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