Announces series of collaborations to commemorate significant milestone

Dr. Scholl's Shoes, the American heritage footwear brand and a Caleres (NYSE:CAL) portfolio brand, celebrates 100 years of comfort and style. The always iconic brand invites consumers to join in the yearlong celebration of this milestone, kicking off today with the launch of the 100th Anniversary Collection followed by a series of collaboration drops throughout the year.

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Dr. Scholl’s Shoes Celebrates 100 Years of Iconic Fashion and Innovative Comfort (Photo: Business Wire)

“Dr. Scholl’s joins a small but iconic list of American brands that have stood the test of time for a century,” said Keith Duplain, division president, Brand Portfolio, Caleres. “It was original in 1924 when Dr. William Scholl opened his first Comfort Foot Shop. It became a fashion icon in 1959 with the creation of the Original Wooden Exercise Sandal, and we continue our legacy today with culturally relevant collaborations and new styles like the Time Off sneaker, which recently became a viral TikTok sensation.”

The 100th Anniversary Collection is inspired by the brand’s most iconic style, the Original wooden Sandal, worn by fashion celebrities across the eras. The nine-style collection celebrates and reimagines the timeless silhouette by introducing modern comfort features and blending elements from the past with a vision for the future. The heritage collection takes the Original Sandal to new heights with the introduction of heels and wedges. It also incorporates beloved features such as the buckle, classic rivets and wood bottoms while infusing a nostalgic Americana palette of red, white, and denim – a nod to the brand’s rich history embedded in American culture. The celebration will begin with a bold social campaign with a surrealistic interpretation of the 100th collection and engaging content from creators and influencers encouraging consumers to join in on the brand’s “Always Iconic” mantra.

On the heels of the anticipated 100th anniversary collection drop, and following recent noteworthy collaborations in 2023 with Re/Done and Veronica Beard, Dr. Scholl's Shoes will debut its first collaboration of the year with Free People, the ultimate brand icon of festival fashion. The Dr. Scholl's Shoes x Free People capsule collection, which drops just in time for festival season, offers a feminine, festival-worthy take on the Original Sandal, capturing the essence of creative expression and individuality synonymous with both brands.

In the summer, Dr. Scholl's will launch a special collaboration with the legendary Iris Apfel. Dr. Scholl's Shoes is honored to have worked with Apfel, a true original, on her last collaboration and to have the opportunity to continue to celebrate and commemorate her iconic life. The collection will debut in August to coincide with the release of Apfel's new book "Colorful," where she shares her design doctrine and greatest inspirations. The collaboration with Dr. Scholl's Shoes is featured within the pages of her book, embodying a true celebration of timeless style and creative innovation.

The Iris Apfel collection is the first collaboration to expand beyond the Original Sandal. Notably, the collection features playful interpretations of the newest Dr. Scholl's style, the Time Off Lace Up Sneaker. Dr. Scholl’s Shoes celebrates the Time Off Lace Up Sneaker, a TikTok sensation that went viral multiple times last year, not only through its anniversary partnerships but by significantly growing the Time Off franchise. The iconic style is now available for men and children and offered in new trending colors and materials for women for Spring 2024. The Time Off construction is also expanding to new silhouettes including a sandal for spring and a boot for fall.

For holiday, 2024, the brand will reveal its final 100th collaboration partner, a partnership with SmileyWorld, the icon of positivity and good vibes with a happiness-branded sport collection for the entire family.

Shop the Dr. Scholl’s Shoes 100th Anniversary Collection retailing for $80-$150 starting March 12 at DrSchollsShoes.com. As part of the brand’s ongoing sustainability mission, a tree will be donated to Trees for the Future for each 100th collection shoe sold.

Join the celebration and follow along throughout the year on the Dr. Scholl’s Shoes Instagram and TikTok and via the hashtags #DrScholls100 #AlwaysIconic.

About Dr. Scholl’s Shoes:

Dr. Scholl’s Shoes is an American heritage brand proudly rooted in comfort and individuality starting with our founder, Dr. William Scholl. A comfort revolutionary, Scholl changed the shoe game forever, opening the first Foot Comfort Shop in 1924 and transforming the face of fashion in the ‘60s with the Original Wooden Exercise Sandal that lives on today. At Dr. Scholl’s, we’re dedicated to crafting iconic shoes with staying power. Versatile styles for the whole family where quality, comfort and doing good for the planet always come first.

About Caleres:

Caleres is a market-leading portfolio of global footwear brands that includes Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer and Vionic. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great… feet first. Visit caleres.com to learn more about us.

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