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Mr. Clean Unveils Its Next Generation of NEW Magic Erasers That Clean Like Magic - Ultra Foamy and Ultra Thick

Mr. Clean debuts new Ultra Magic Erasers that last longer, tackle tough heavy-duty messes, and give you that ultra clean like magic without the extra scrubbing.

Mr. Clean, the household cleaning brand synonymous with unbeatable cleaning power, is addressing the need for cleaning efficacy and convenience by proudly announcing the launch of its latest innovations - Magic Eraser Ultra Foamy and Magic Eraser Ultra Thick. This dynamic duo represents a leap forward in cleaning technology, delivering unparalleled effectiveness and ease to consumers. Both innovations help continue Mr. Clean’s legacy of providing innovative solutions that make cleaning tasks easier and more enjoyable, and now you can clean with more magic than ever before.

This press release features multimedia. View the full release here:

Mr. Clean Magic Eraser Ultra Foamy. (Photo: Business Wire)

Mr. Clean Magic Eraser Ultra Foamy. (Photo: Business Wire)

Ultra Foamy

New Ultra Foamy – combining the scrubbing power of a Magic Eraser, AND the cleaning power of Dawn, available in Fresh and Lavender scents, taking cleaning to a whole new level so you can get the foamy clean feels. It does the dirty work for you with added chemistry designed to melt through greasy soap-scum in your bath or shower, tough burnt on stovetop stains, and even grime in your sink making it look cleaner and newer than ever. The embedded two-colored dots produce foamy suds that work like tiny micro scrubbers to penetrate soils, lifting them before elbow grease is even required.

Ultra Thick: The Longest Lasting Eraser Ever

Mr. Clean's Magic Eraser Ultra Thick redefines durability and longevity in the world of cleaning products so you can get tough on messes and get thick on clean! Designed to be the longest lasting eraser ever, this revolutionary cleaner can tackle 3D heavy-duty tasks from the indoor to outdoor kitchen, cleaning over 150+ messes with water alone.** It lasts 7x longer than the Original Magic Eraser, so you can take the cleaning power of the Magic Eraser to even more places than ever before.

“Both Ultra Foamy and Ultra Thick were carefully designed to address what people desire most in their cleaning routine – Simple products that make cleaning even the toughest messes possible and last until the job is done,” said Natalie Dech, Senior Brand Director, Procter & Gamble. “Mr. Clean is an iconic brand, and we task ourselves every day to improve our products. We’re excited to bring our new Ultra Foamy and Ultra Thick Magic Erasers to consumers, so they can tackle their toughest messes and clean with more magic than ever.”

Key Ultra Foamy features:

  • Added chemistry with the grease fighting power of Dawn for maximum cleaning efficacy, resulting in 95% less scrubbing*
  • Foam to get the true deep clean effortlessly
  • Iconic Fresh scent

Key Ultra Thick features:

  • Longest lasting Magic Eraser ever, 60% thicker than our Original, it lasts 7x longer
  • Dual-sided chevron pattern for scrubbing
  • Tackles 150+ heavy-duty tasks with water alone**

How to use Magic Eraser Ultra Foamy and Ultra Thick:

  • Simply wet the Magic Eraser- Ultra Foamy or Ultra Thick with water
  • Squeeze it to rinse excess water
  • Apply the magic eraser to the applicable area in a back-and-forth motion (Watch messes magically disappear)
  • Wipe off any eraser residual (with paper towel or cloth)
  • Dry and reuse

The Magic Eraser Ultra Foamy and Ultra Thick are available nationwide in-store and online. To learn more, please visit Follow @MrClean on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

*Cleaning performance vs. The leading all-purpose bleach spray


About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at


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