Recently, Taogongchang, China's leading Manufacturer-to-Consumer platform, displayed its activity of offering a $1000 reward for an English slogan on the Times Square billboard in New York.
In recent years, Chinese brand advertisements on Times Square billboards have become increasingly frequent. As a "Crossroads Of The World", Times Square gathers nearly 40 shopping malls and theaters with annual foot traffic of 100 million people. It is a bustling entertainment and shopping center, as well as a focus of global attention.
Nowadays, Chinese brands have also realized the positive impact of Times Square's digital billboards on brand exposure enhancement. From Perfect Diary, Haier, to Taobao's Taogongchang, they have all chosen to increase their brand awareness here. Taogongchang even directly chose Times Square as the first launch site for its English slogan campaign.
The M2C (Manufacturer-to-Consumer) model of Taogongchang, which connects production directly to consumers, is a benchmark for traditional factories transitioning online. The entrance to Taogongchang is on the Taobao App, and source factories can enter through a hosting model in just 10 minutes. They can enjoy six solutions provided by Taogongchang: digital product selection, intelligent pricing, marketing hosting, supply chain optimization, logistics and localized services. This not only reduces the operating costs of factories but also lowers product prices so that consumers can buy high-quality products with better value for money. At the same time, the M2C model shortens the communication chain between factories and consumers so that factories can respond more quickly to market demands and develop new competitive products.
According to insiders, although Chinese brand advertisements are selected in Times Square, the main audience is still Chinese residents. Brands care more about the additional value that Times Square brings to their brands, creating topics and promoting awareness, which is why many Chinese advertisements do not have corresponding English translations.
From the perspective of Times Square itself, as a gathering place for various cultures, businesses, and entertainment activities, located in the world's most important financial and commercial center, it is full of mystery and attraction. Participating in advertisements here not only means more international exposure opportunities but also symbolizes social status.