In a saturated online landscape, digital marketing isn’t new. But how KYP applies it to the dental industry certainly is. KYP Media isn’t an ad agency. It’s a full-service marketing and operations partner for dental practices.
With the increasing shift toward online accessibility, instant gratification, and increasing pressure from industry giants, there’s so much that needs doing that the patient in the lobby can often feel like a number. That’s where KYP comes in.
At the heart of their innovative strategy is Barry, an AI and human-powered patient acquisition system. Built for dentists by an ex-Palantir team, Barry is a game-changer, ensuring practices attract the most valuable patients and increase the value of the ones they have. Scheduling, follow-up, recalls, referrals, reviews: Barry leverages millions of interactions across the platform to be the most valued employee.
If Barry gets stuck, the KYP staff takes over the conversation. Text, email, Facebook Messenger, Instagram DM, doesn’t matter. Barry is HIPAA-compliant, cloud-based, and integrates with the most popular practice management solutions.
“All the patient sees is a responsive staff on their preferred channels. All your staff needs to see are the patients in your lobby.” – Eva Luzzatto, Head of Client Success.
But what truly sets KYP Media apart is its rapid strategy for maximum cash flow. In a race to add new names to databases, many marketing endeavors overlook a goldmine: previous patients. KYP works with their clients to design what they call “1st Quadrant” campaigns, typically generating between $5,000 – and $15,000 for a client in the first two weeks of service.
Dental practices, traditionally, have been slow to adopt digital trends, and not without reason. It’s challenging to know what’s worth it or a waste. On top of that, dental schools teach how to work in practice, not on it.
With KYP’s “Click to Clinic” approach – from targeted ad campaigns to automated scheduling – they simplify the digital transition for dentists. The result is enhanced online visibility, improved patient relationships, and a significant uptick in cash flow.
Past the tech and strategy, it’s KYP’s ethos that resonates. Backed by a whopping 40+ years of combined experience, they recognize the squeeze happening in dentistry with Dental Service Organizations (DSO).
Their founder, who previously valued companies for a living, commented, “DSOs buy a practice’s ignorance or its cash flow. One is cheap but risky. The other is expensive but safe. If you want to get the highest price for your practice in a recession or print cash without hiring more people, you need to think like the big guys.
Remember, the more valuable you are to your Practice, the less valuable your Practice is.”
KYP’s unique technology, patient-centric service, and focus on fundamentals show they’re not trying to reinvent the wheel. As they say on their site, “The Best Do the Basics, Better.”
Learn more at KYPmedia.com.
Media Contact
Company Name: KYP Media
Contact Person: Support | Eva Luzzatto
Email: Send Email
Phone: 615-290-5491
Address:1018 Chastain Park Ct NE
City: Atlanta
State: GA 30342
Country: United States
Website: https://kypmedia.com/
