Sign In  |  Register  |  About Pleasanton  |  Contact Us

Pleasanton, CA
September 01, 2020 1:32pm
7-Day Forecast | Traffic
  • Search Hotels in Pleasanton

  • ROOMS:

Tough Enough to Wear Pink Celebrates Fundraising Milestone in Las Vegas

LAS VEGAS, Dec. 05, 2022 (GLOBE NEWSWIRE) -- Tough Enough to Wear Pink™ (TETWP), the Western Community’s grassroots campaign to raise awareness and funds for breast cancer returns to Las Vegas’s Thomas & Mack Center to celebrate the 18th annual Tough Enough to Wear Pink Night. Since its inception, the ten-day rodeo championship has raised life-altering funds for the cause.

“This year, we have fundraised $39 million to date,” shares Lacey Wheatley, Executive Director of Tough Enough to Wear Pink. “We are excited to have the honor of announcing our top fundraising rodeos of the year and recognizing sponsors, volunteers and fans for their support.”

The arena promises to be a sea of pink, with rodeo athletes and fans sporting the color in honor of breast cancer awareness. A special fan will be among them: Rick Dawson, a long-time supporter of Tough Enough to Wear Pink and owner of 2022 Kentucky Derby winner Rich Strike. Earlier this year, Mr. Dawson created a custom TETWP quarter sheet for the prize-winning horse in celebration of Travers Stakes Week. Mr. Dawson will be presented a custom silver buckle from Montana Silversmiths to recognize his support.

Founder Terry Wheatley, who is also the President of Vintage Wine Estates, a major California wine company, is proud that the campaign she co-founded has helped so many families. “Facing breast cancer isn’t easy. It uplifts you to know you have the entire western community behind you.”

Tough Enough to Wear Pink offers planning, marketing, promotional and merchandising support to rodeo committees to host events in their own communities. The money raised in the community, stays in the community, to promote early detection and mammograms, provide transportation to medical appointments, support local clinics and hospitals and aid families.

Ms. Wheatley has also created a wine for the cause, Purple Cowboy, which donates 100% of its profits to Tough Enough to Wear Pink™. Purple Cowboy Tenacious Red (blend) and Trail Boss Cabernet Sauvignon are available nationally at retail and online, and at concessions during Wrangler National Finals Rodeo. The brand also serves as a sponsor of TETWP 2022, along with Montana Silversmiths, Twisted X, Cinch Jeans, and Las Vegas Events.

Each year, Tough Enough to Wear Pink™ recognizes the leading fundraising TETWP events. Notable fundraisers include Gunnison Cattleman’s Days Colorado, Magic Valley Stampede Idaho, Longview Pro Rodeo Texas, TETWP Northern Colorado and Red Bluff Roundup California

About Vintage Wine Estates:

Vintage Wine Estates is a family of wineries and wines whose singular focus is producing the finest quality wines and incredible customer experiences with wineries throughout Napa, Sonoma, California’s Central Coast, Oregon, and Washington State. Since its founding 20 years ago, the Company has grown to be the 14th largest wine producer in the U.S., selling more than two million nine-liter equivalent cases annually. To consistently drive growth, the Company curates, creates, stewards, and markets its many brands and services to customers and end consumers via a balanced omni-channel strategy encompassing direct-to-consumer, wholesale, and exclusive brands arrangements with national retailers. While VWE is diverse across price points and varietals with over 60 brands ranging from $10 to $150 at retail, its primary focus is on the fastest growing luxury segment of the wine industry with the majority of brands selling at over $15 per bottle. The Company regularly posts updates and additional information at

About Tough Enough to Wear Pink:

Tough Enough to Wear Pink was created by Purple Cowboy founder, entrepreneur and breast cancer survivor Terry Wheatley in 2004 with Karl Stressman, former director of special events at Wrangler and commissioner of the Professional Rodeo Cowboy Association (PRCA), now CEO of the American Quarter Horse Association. Wheatley’s goal is to bring the sport of professional rodeo and the western community together to rally against breast cancer. 100% of the profits from the sales of Purple Cowboy wines are donated to Tough Enough to Wear Pink. For more information, visit

Forward-Looking Statements
Some of the statements contained in this press release are forward-looking statements within the meaning of applicable securities laws (collectively, “forward-looking statements”). Forward-looking statements are all statements other than those of historical fact, and generally may be identified by the use of words such as “anticipate,” “believe,” “continue,” “estimate,” “expect,” “future,” “intend,” “may,” “model,” “outlook,” “plan,” “pro forma,” “project,” “seek,” “should,” “will,” “would” or other similar expressions that indicate future events or trends. These forward-looking statements include, but are not limited to the expected financial, operational, and other benefits from the Meier’s Wine Cellars acquisition. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of VWE’s management and are not guarantees of actual performance. Actual events and circumstances may differ materially from those contained in or implied by such forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the control of VWE. Factors that could cause actual results to differ materially from the results expressed or implied by such forward-looking statements include, among others: the Company’s ability to remediate its material weakness in internal control over financial reporting and to maintain effective internal control over financial reporting, the effect of economic conditions on the industries and markets in which VWE operates, including financial market conditions, fluctuations in prices, interest rates and market demand; risks relating to the uncertainty of the projected financial information; the effects of competition on VWE’s future business; risks related to the organic and inorganic growth of VWE’s business and the timing of expected business milestones; the potential adverse effects of the ongoing COVID-19 pandemic on VWE’s business and the U.S. economy; declines or unanticipated changes in consumer demand for VWE’s products; the impact of environmental catastrophe, natural disasters, disease, pests, weather conditions and inadequate water supply on VWE’s business; VWE’s significant reliance on its distribution channels; potential reputational harm to VWE’s brands from internal and external sources; possible decreases in VWE’s wine quality ratings; integration risks associated with recent acquisitions; changes in applicable laws and regulations and the significant expense to VWE of operating in a highly regulated industry; VWE’s ability to make payments on its indebtedness; and those factors discussed in documents of VWE filed, or to be filed, with the U.S. Securities and Exchange Commission (“SEC”) or Canadian securities regulatory authorities. In addition, forward-looking statements reflect VWE’s expectations, plans or forecasts of future events and views as of the date and time of this press release. VWE undertakes no obligation to update or revise any forward-looking statements contained herein, except as may be required by law. Accordingly, undue reliance should not be placed upon these forward-looking statements.


Deborah K. Pawlowski, Kei Advisors LLC
Phone: 716.843.3908
Mary Ann Vangrin

Primary Logo

Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Photography by Christophe Tomatis
Copyright © 2010-2020 & California Media Partners, LLC. All rights reserved.