Iconic family-friendly brands collaborate for interactive holiday programming
Greensboro, N.C. (Nov. 3, 2021) – Tanger Factory Outlet Centers, Inc. (NYSE: SKT) continues its commitment to strategic collaborations with the announcement of a new partnership with The Lumistella Company, the team dedicated to bringing Santa’s North Pole to life for children around the world. The collaboration will feature an exclusive The Elf on the Shelf® Scavenger Hunt activated at all of Tanger Outlets’ U.S. centers nationwide. Offering an immersive, branded family entertainment experience, the holiday program will tap into the wonder of The Elf on the Shelf by bringing the Scout Elves to life at Tanger centers. The move highlights Tanger’s continued efforts to drive critical and timely partnerships that appeal to both retailers and shoppers of all ages.
As the exclusive retail factory-outlet shopping center developer for The Elf on The Shelf holiday programming, Tanger Outlets and The Elf on the Shelf invite families on a Scavenger Hunt journey via entertaining and interactive clues to uncover a variety of Scout Elves hidden throughout each center. Activated early November through the end of December, the Scavenger Hunt will offer photo-worthy opportunities for families to create more holiday memories during this key shopping season, a peak timeframe when more than 30 million shoppers flock to the retail centers to shop top outlet brand names.
“As the nation’s premier destination for holiday family shopping, Tanger Outlets is committed to delivering amazing experiences for our visitors,” said Tanger Outlets Vice President of Marketing Partnerships Jessica Roberts. “By exclusively combining two of the nation’s most iconic holiday brands, Tanger Outlets is delighted to host hundreds of adventurous and playfully hidden Scout Elves across our properties to surprise and delight our millions of shopper families. This special partnership enhances the engaging environment shoppers have come to expect at Tanger Outlets by creating true holiday magic between two beloved brands.”
“We are excited to bring the magic of Santa’s North Pole to life through this enchanting experience at Tanger Outlets this season,” said Christa Pitts, co-founder and co-CEO of The Lumistella Company. “The partnership was a natural fit as we are both focused on bringing joy to families during the holidays, and through The Elf on the Shelf Scavenger Hunt, that is exactly what we aim to do. Families will have the opportunity to experience the beloved Christmas tradition of The Elf on the Shelf in an engaging way outside of their homes.”
The open-air outlet shopping destinations will also offer festive deals throughout the season to assist in all holiday gifting needs. To learn more about Tanger Outlets, visit tangeroutlets.com and connect with Tanger Outlets on Facebook and Instagram.
About Tanger Factory Outlet Centers
Tanger Factory Outlet Centers, Inc. is a leading operator of upscale open-air outlet centers that owns, or has an ownership interest in, a portfolio of 36 centers. Tanger’s operating properties are located in 20 states and in Canada, totaling approximately 13.6 million square feet, leased to over 2,500 stores operated by more than 500 different brand name companies. Tanger has more than 40 years of experience in the outlet industry and is a publicly traded REIT. For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit TangerOutlets.com.
About The Lumistella Company
CCA and B, LLC d/b/a The Lumistella Company, headquartered in Atlanta, Georgia, is the official source for the stories of Santa’s North Pole. Originally founded in 2005 by a mother and daughter team, the company is home to a number of iconic Christmas brands, including: The Elf on the Shelf®, Elf Pets®, and Elf Mates®. Each of these brands, along with their global portfolio of intellectual property, is managed by The Lumistella Company and distributed through a broad assortment of consumer products, engaging immersive experiences and original entertainment designed to create joyful family moments at Christmastime.
FOR MORE INFORMATION:
Brianna Poplaskie
BRAVE Public Relations
bpoplaskie@emailbrave.com
404.233.3993
