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September 01, 2020 1:32pm
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The Search Equation: UK SEO Agency Unveils Winning Online Growth Solutions for Local Businesses in 2024

Swindon, England – The Search Equation, an established SEO agency that offers across-the-board SEO services from technical SEO to Web Design & PPC management, has today announced the launch of a groundbreaking, customised local SEO service, designed to greatly increase digital visibility.

Mac McCarthy having found The Search Equation in 2010, went on to carve a niche in general SEO and website development and later became a popular choice for those looking for social media management services. 

Mr McCarthy realised small businesses could do with a helping hand to get noticed online after many calls from small business owners, all relating the same dilemma: competing with retail giants such as Amazon, Sainsbury's, Tesco, Asos, and Marks & Spencer and their vast marketing budgets, was making it a challenge to stay afloat. 

"Rather than trying to beat the national retailers, small businesses need to look at conquering their local markets," said Mac. "Customers realise that keeping the money in their community makes sense, but the ease of shopping online means small local businesses have taken a battering in the last decade. However, nobody wants to see entire shopping areas closed in their town, so our team aims to help small businesses thrive, and see communities keep their money where it belongs - in the local community. Amazon isn't going to sponsor your child's football team, but a local business likely will as long as they have orders coming in and the means to do so."

Every business is unique, so the Search Equation team will design a custom SEO strategy for each client. The methods the agency uses for local SEO include:

Research and evaluation: As a renowned marketing agency with years of experience, The Search Equation is accustomed to providing businesses with top-notch research and analysis services. Comprehensive research helps marketers reach their goals with data-driven precision instead of guessing. The Search Equation's team of experts is skilled at uncovering customer insights. They use cutting-edge tools to conduct thorough market research and competitor analysis, delivering accurate and relevant information to clients. 

Content Creation: Mac McCarthy understands that creating captivating content and shareable posts is one of the most effective ways to make sure a brand gets noticed and remembered. The content creators at The Search Equation work closely with business owners to produce a captivating story that includes eye-catching images and is relatable, to keep audiences engaged and keen to learn more about the company.

Brand Authority: The Search Equation uses on-site content to help establish a business as a credible resource. This is backed up with guest posts on niche-relevant sites and customer testimonials to increase social proof. 

Reputation Management: No matter how good a product or service is, there will also be those who claim dissatisfaction. The Search Equation employs an in-house reputation management professional to manage each business's reputation. From lowering the possibility of a company losing its good standing, to helping businesses navigate negative reviews or angry complaints, the agency will work through any issue that could harm the reputation of hardworking business owners.

Business Visibility: As well as local search campaigns, the agency additionally provides companies and individuals with a range of expert digital marketing services. These include Google Ads management, website design, eCommerce promotion and all-inclusive SEO, such as keyword research, backlink building, conversion tracking, webpage audits, and social media services. These work together to gain maximum visibility and exposure to the target market.

"At The Search Equation, we recognise that digital marketing is more than writing blog posts and hoping they get shared. It is crucial to research a company and uncover its unique selling point," said Mr McCarthy. "That way, we can find out through further research who will be their ideal customer and what makes them tick. Marketing agencies must constantly think creatively and come up with ideas to attract an audience that is ready to buy."

The Search Equation has created exciting and memorable marketing campaigns and content that helps a business stand out, even in extremely competitive markets, from beauty salons to builders to furniture retailers. 

With research skills and valuable experience, The Search Equation is a leader in the UK in helping businesses improve brand recognition through its digital marketing expertise. The agency uses proven strategies to grab the ideal audience's attention by positioning a brand as an authority within its sector, and focusing on providing businesses with calculated, bespoke methods.

About the company: About The Search Equation Founded in 2010 by Mac McCarthy, The Search Equation, based in Swindon, provides a full range of expert SEO, web design and Google Ads services to help businesses attract targeted traffic to their websites and physical locations to increase sales. The Search Equation is a company that values openness, clear communication, and delivering results for its clients. They aim to help businesses connect with their ideal customers online while ensuring the investment in online marketing generates a good return. They use real-world data, so clients' websites and business profiles are seen by the right people at the right time.

Contact Info:
Name: Mac McCarthy
Email: Send Email
Organization: The Search Equation

Release ID: 89122914

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