A new mini-guide by national self-defense wholesaler Safety Technology (1-904-720-2188) highlights the importance of education, communication, and marketing strategies while promoting self-defense products for women.
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UN Women recognizes the surge in violence against women and girls (VAWG) during and after the COVID pandemic, noting that since 2021, 45 percent of women have experienced or know someone who has suffered VAWG. The new guide by Safety Technology recognizes the importance of equipping women with the tools and education they need to defend themselves and their families.
For more information, visit https://www.safetytechnology.org/
As one of the country's largest self-defense wholesalers, Safety Technology has released the guide as part of a public interest initiative that targets those most vulnerable to violent crime. The guide recommends new ways for retailers to equip women with stun guns, pepper spray, personal alarms, and other devices.
Safety Technology explains that the increase in VAWG has increased demand for nonlethal self-defense tools. However, women generally have less access to these tools, self-defense training, and reporting mechanisms compared to men. Women of color are often more vulnerable due to additional barriers to accessing these resources.
Retailers seeking to remedy these problems and strengthen their communities must establish credibility and offer a satisfaction guarantee that may be demonstrated by showing real-life examples that assuage the fear of buying a stun gun, baton, or tactical pen. Easy return policies also strengthen consumer confidence.
This confidence must be bolstered by education about self-defense products. Veteran and Safety Technology President Michael Gravette says, "Education is key - demystify self-defense products through instructional content, like videos and community outreach programs." He continues, "Effective communication, education, and community partnerships are essential for promoting self-defense products to women."
Safety Technology recommends empowerment through self-defense workshops and training courses that help women improve their situational awareness and develop life-saving responses to threatening situations. The guide showcases top-selling self-defense products such as the SABRE Red pepper spray, Runt stun gun, Heart Attack self-defense keychain, and deterrent devices such as a portable personal alarm.
Citing data from the National Crime Victimization Survey, The National Council of Women of the United States, the National Coalition Against Domestic Violence, and other international, national, and industry bodies, Safety Technology encourages businesses in the self-defense supply chain to become agents of change through the safe, responsible, and community-focused marketing of products, training, and services.
Read the full guide at: https://www.safetytechnology.org/empowering-profits-the-ultimate-guide-to-selling-self-defense-products-to-women/
Founded by Michael Gravette, Safety Technology is a true wholesaler of self-defense products to a network of authorized dealers across the United States. The company helps individuals and businesses market and sell stun guns, pepper sprays, hidden cameras, diversion safes, batons, security scanners, tactical pens, and other self-defense products at flea markets, trade fairs, swap meets, and online.
For more information, visit https://www.safetytechnology.org/
Contact Info:
Name: Michael Gravette
Email: Send Email
Organization: Safety Technology
Address: 1867 Caravan Trail #105, Jacksonville, FL 32216, United States
Phone: +1-904-720-2188
Website: https://www.safetytechnology.org
Source: PressCable
Release ID: 89138479
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