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Goodway Group Certified as a Most Loved Workplace for the Second Year in a Row

--News Direct--

Goodway Group, a leading data and tech-enabled brand performance digital marketing service firm, has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI). This marks the second year in a row that Goodway Group has received the certification. Most Loved Workplace® validation provides the most comprehensive look at workplace sentiment for organizations today.

“We are incredibly honored to be certified as a Most Loved Workplace® for a second consecutive year,” said Jay Friedman, CEO of Goodway Group. “This recognition reflects the priority that we place on our team and acknowledges our ongoing dedication to foster a supportive environment that aligns with our values and allows our employees to flourish.”

Goodway Group has been certified as a Most Loved Workplace® because of its systemic collaboration, positive vision of the future, and company support towards meaningful outcomes. Goodway Group is committed to building a positive vision of the future based on learnings and outcomes, by encouraging employee feedback through quarterly pulses, team health monitors, and an annual engagement survey. Additionally, Goodway Council, a peer-nominated group representing Goodway teams, meets monthly with executive leaders to share feedback, ask clarifying questions, to give employees a voice and generate ideas to make company wide updates.

Most Loved Workplaces® certify companies where employees are the happiest and most satisfied at work. Goodway Group became certified as a Most Loved Workplace based on its scores on the Love of Workplace Index™ which surveyed employees on various elements around employee satisfaction and sentiment including the level of respect, collaboration, support, and sense of belonging they feel inside the company.

"I started Most Loved Workplaces out of inspiration from my community of people who consciously place love for their employees at the center of their business model," said Louis Carter, the founder, and CEO of BPI and a social/organizational psychologist, thought leader, entrepreneur, and author. Carter's book, "In Great Company: How to Spark Peak Performance by Creating an Emotionally Connected Workplace," identifies the specific areas needed to become a highly respected, reputable organization where people love to work with each other – a Most Loved Workplace.

Backed by BPI, in its original research that created MLW criteria, Most Loved Workplaces surveyed more than 175 companies and more than 3,000 executives across the United States, the Middle East/Northern Africa, and Southeast Asia. They found that productivity rises as employee sentiment increases, with 94 percent of responders saying they did three to four times more work for a company they loved and 95 percent saying they stayed at companies they loved three to four times longer. Most Loved Workplaces certification is the most valid method to determine employee experience and recognize a great workplace.

To apply for and get certified as a Most Loved Workplace and be considered for next year's list in Newsweek, visit

To learn more about the Best Practice Institute, visit

To view America's current Top 100 Most Loved Workplaces in Newsweek, visit

To view the U.K.’s current Top 100 Most Loved Workplaces in Newsweek, visit

To view the company certification page for Goodway Group go here.

About Goodway Group

Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at or follow us on Facebook, Twitter or LinkedIn.Goodway Group. Honestly Smart Digital.

Contact Details

Alexandra Morrison

+1 214-604-9658

Company Website

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