News Direct and FINTECH.TV today announced News Direct Insights, an innovative new means for companies to leverage the power of video and streaming TV by providing corporate leaders the opportunity to deliver key messaging to target audiences via on-air interviews broadcast over FINTECH.TV’s streaming platform. This is the first in a series of collaborations between News Direct and FINTECH.TV, a partnership that was announced in late 2022.
The interviews are conducted on-site at the FINTECH.TV studio on the floor of the iconic New York Stock Exchange, a backdrop that adds an additional measure of distinction and significance to the appearance.
News Direct clients can book their CEO’s, or other key executives, for 3-minute spots that will be included in FINTECH.TV’s Daily Download segment, which airs throughout the day and week. The one-on-one format, hosted by a professional FINTECH.TV staff journalist, offer guests a forum to discuss issues of importance to their companies and stakeholders.
In addition to airing on the platform, the digital content will also be made available for clients to repurpose on websites and social media channels.
“News Direct is committed to the concept of transforming the traditional newswire into something well beyond simply the dissemination of text-based content. We aim to tap into the enormous current and ever-growing appetite on the part of news consumers to ingest information via digital formats, especially video. We strive to redefine our category as a content distribution tool, not merely as a news release distribution service, and the partnership with FINTECH.TV presents an ideal application for that vision.”, stated News Direct founder and CEO, Gregg Castano.
Merry Ewing, Head of Network Sales, of FINTECH.TV, said, “FINTECH.TV delivers the latest and most relevant news and perspectives in finance, blockchain, digital assets, impact investing and more. We are thrilled to partner with News Direct to share new perspectives with our engaged global audience.”
ABOUT NEWS DIRECT
News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube.
FINTECH.TV is a first of its kind global media platform bringing the latest news and perspectives in finance, blockchain, technology, sustainability, impact investing, SDGs, and ESG. FINTECH.TV broadcasts from its marquis studios on the floor of the New York Stock Exchange, at ADGM, Abu Dhabi’s leading International Finance Center, and with presence at other leading international exchanges including NASDAQ and the London Stock Exchange.
View source version on newsdirect.com: https://newsdirect.com/news/news-direct-and-fintech-tv-announce-news-direct-insights-a-forum-for-corporate-leaders-to-gain-exposure-via-on-air-interviews-over-first-of-its-kind-streaming-business-news-platform-999952428