--News Direct--
Today, Songtradr announces the appointment of Paul Langworthy as Chief Revenue Officer. Reporting directly to Paul Wiltshire, Songtradr’s CEO, he will oversee revenue growth and new market ventures, develop sales strategies, and manage the global sales organization across the company’s portfolio of integrated brands and technologies. Langworthy’s appointment follows a successful tenure as CEO of Songtradr-owned 7digital, the leading B2B music solutions provider for digital platforms and brands worldwide including Pinterest, Barry’s, and Triller.
This appointment comes amid significant worldwide growth for Songtradr. In 2023 alone, the company completed the 7digital acquisition and inked a partnership expansion with TikTok to supply music for TikTok’s commercial music library. As Chief Revenue Officer, Langworthy will focus on expanding licensing, music management, and creative opportunities with major brands and agencies, developing scalable solutions to unmet needs in high-growth potential industries such as social media and gaming, as well as global and local markets where music rights management remains fragmented and under monetized.
Songtradr’s Founder and CEO, Paul Wiltshire commented, “Paul has a proven track record of successfully managing large teams, multiple revenue streams and has a deep understanding of the complex music rights ecosystem we work in. He is a true leader, very passionate, collaborative and decisive. We’re very excited about this new role and the path ahead.”
Langworthy has over 20 years of experience in music and digital media. As 7digital CEO, he oversaw the transformation of the business into a scaled, productized platform, providing a competitive advantage in streaming, UGC, gaming, online fitness, and retail. Since 2020, 7digital has expanded the number of customer contracts in strategic verticals, including the world’s largest social media brands, a leading retail music provider, and established fitness providers such as Barry’s. The platform serves the forefront of music industry growth and 7digital’s enterprise customers now reach over 1 billion monthly active users.
Before 7digital, Langworthy was Head of Content Operations at YouView, the UK-based connected TV service, and spent over nine years with Universal Music Group, where he held various roles in the label’s International Digital Supply Chain Management division.
Paul Langworthy, Chief Revenue Officer for the Songtradr Group, said: “Songtradr’s commercial trajectory across its range of B2B music offerings means the future is incredibly exciting. We have a very unique blend of amazing creative talent and industry-leading technology that serves some of the world's biggest brands, with everything from sonic branding to commercial music licensing and scaled music delivery services. I can't wait to work with the really talented team across the whole Songtradr Group and deliver the growth and future potential the business will achieve.”
For more information about Songtradr, visit songtradr.com.
Songtradr is the world's largest full-stack B2B music platform helping brands, content creators, and digital platforms find their voice and connect with audiences through music. Whether with a classic song or a trending tune, a global music strategy or a sonic identity, Songtradr helps translate ideas into powerful, ROI-driven solutions that always hit the right note.
The company’s fully integrated suite of products and solutions simplifies the process of finding, licensing and managing music across all formats. The result reduces cost and complexity, increases consistency and compliance, and elevates the full potential of music catalogs for users and rights holders alike.
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