New York, New York--(Newsfile Corp. - July 17, 2023) - New luxury fashion brand, The String Code, is launching their debut collection featuring pieces that extract color, pattern, and style inspiration from all over the globe. The brand focuses on sustainable practices and has initiated the "It's Ok" project for mental health awareness.
Founded by Neena Pandey, The String Code is a minority women owned and run business that strives to adhere to the United Nations development goals. The clothing is made in small batches using natural fibers, upcycled fabric, and environmentally conscious business practices when possible. String code is an inclusive company committed to consumer's' well being.
Credit Alex Korolkovas
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Women's empowerment and mental health are at the core of String Code's identity. The brand strives to reach women of all backgrounds and instill in them the power to pursue their ideal life path and compete on a level playing field. String Code employs diverse sizing and a flattering range of silhouettes that complement and accentuate any body type, so women of every shape can feel comfortable in String Code designs. Additionally, String Code has initiated the "It's Ok" project, an awareness community and digital campaign to help support any and everyone struggling in their everyday lives. "It's Ok" aims to help individuals regain the strength and hope they need to thrive.
Founder, Neena Pandey, is a Southeast Asian mother, wife, and multi-faceted businesswoman who was born and raised in India. She spent the majority of her career in the male dominated tech industry as a marketing executive in Silicon Valley. "I've always been infatuated by color and design," she recalls.
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String Code has identified the gap between what it means to be a unique individual and part of a global community and is working to bridge this gap. The brand encourages women around the world to step into their power. "How do you relate to the people, places, and things around you?" asks Neena. "If we feel good when we walk out the door, how many interactions from that moment forward will be filled with that same joy and conviction? How can these interactions grow exponentially in a chain reaction of power and positivity? The String Code is the manifestation of these ideas and concepts."
About It's Ok
Amid the current tumultuous state of affairs in politics, public health, and human rights, mental health deserves a spotlight more than ever. When the entire world feels collectively and perpetually anxious, sometimes all anyone needs to hear is "it's going to be ok." For this reason, String Code has initiated the "It's Ok" project, an awareness-based community and digital campaign to help support any and everyone currently struggling in their everyday lives. The aim of "It's Ok" is to help individuals regain the confidence and hope they need to persevere and remind them that they're never alone.
Credit Alex Korolkovas
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For More information
@thestringcode
www.thestringcode.com
PRESS CONTACT:
Mandie Erickson
Mandie@showroomseven.com
646 479 0777
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/173336
