Today, BlueprintIncc announces Premis, The Cognac has created a strategic partnership with Omnia Strategic Group, the parent company of Omnia Hospitality Group that has been making waves in the music space. This strategic acquisition also partners with super producer and label owner Mike Will, better known as Mike Will Made It, titling him as creative director. Mike Will is a Grammy-award-winning producer who's production accolades include Beyonce, Rihanna, Miley Cyrus, Kendrick Lamar, Kanye West and most recently Alicia Keys. Furthermore, Mike Will stands as the label founder of Interscope/Universal Music imprint, Ear Drummer records, which signed the dynamic duo Rae Sremmurd.
As the face of this partnership, Omnia Groups Partner Luke Backhouse is an entrepreneur, strategically combining development and entertainment. The expansion of Luke's business endeavors expanded internationally upon partnering to launch Omnia Hospitality Group which has become one of the most talked-about hospitality companies in the U.S. This has meant partnerships with leading venues such as Nobu, SBE, and Hilton, as well as brands such as Evian and Beluga. His plan to match celebrities with brands in spaces with experiences that you would not expect will establish a meaningful presence in the market.
Premis Cognac and Premis Legend Cognac is an authentic cognac manufactured in Cognac, France, adhering to the strictest regulations and process, creating a quality yield to rival the most discerning palette. What propels Premis to the forefront is the natural infusion of watermelon and melon botanicals to create the fragrant flavor bouquet and pink color to pay homage to the woman consumer. With this new partnership the two companies will be reimagining and redesigning Premis to speak to the evolving culture.
ABOUT "PREMIS COGNAC":
The formulation of an exclusive blend of spirits cultivated from the most sumptuous ingredients as a time-honoured tradition perpetuated amongst choice connoisseurs like; Royalty and the Ultra Elite. The descendants and owners of the cognac house of MEUKOW have masterfully produced cognac for this regal palate with centuries of expertise.
The opulent women behind the Premis brand understood the necessity for this level of excellence to be made available in the 21st century. In former times only those who were exclusively heir to this brand of lavish indulgence could partake. As a result, the women of Premis propositioned MEUKOW and planned for a decade to unleash centuries of ingenuity in its launch of the speciality blend known as Premis Eaux-de vie & Premis Legend!
One of the premier owners of MEUKOW Philippe Coste and the entire house of MEUKOW family understood and mirrored the vision of Premis to share this refined experience with a totally new global demographic. The Premis family is essentially gratified with its partnership with the house of MEUKOW and we value this alliance as an extended family!
ABOUT "MIKE WILL MADE IT":
Mike Will Made It's unmistakable producer tag has graced some of pop and southern rap's most ubiquitous hits. The Atlanta-born Michael Williams' journey began when his father gifted him a Korg ES-1 sampler. Then came his first break: producing for hometown hero Gucci Mane. Since then, he's founded production company EarDrummers Entertainment and helped Atlanta maintain its status as the epicenter of contemporary rap. While he's capable of impeccable rap-pop work, as demonstrated on Beyoncé's "Formation," he saves his weirdest, most adventurous work for crossover wunderkinds like Miley Cyrus and Rae Sremmurd.
ABOUT "OMNIA HOSPITALITY GROUP":
Omnia Hospitality Group was formed as a partnership between Luke Backhouse, an entertainment executive who he met at an airport lounge in which they immediately struck up a conversation and realized their passions were similar. They launched Omnia Hospitality Group, a lifestyle company, living at the intersection of where culture, art and design meet. The focus on Omnia is to allow brands to live in a space that would be a non-traditional brand pillar, but allow the entity to be seen through a different lens. By matching smart real estate acquisitions, attaching the right flag or end user, and curating the space in regards to programming or design it revitalizes and creates a new fashionable hub in the community.
Press Release Service by Newswire.com
Original Source: Premis Cognac Announces Acquisition Partnership With Omnia Hospitality Group With Appointment of Mike Will as Creative Director
