Premier Sotheby's International Realty, one of the nation's leading brokerages, has announced the appointment of Kathy Forrester as chief marketing officer. In this role, she will lead the marketing strategy and shape brand identity for the company, which encompasses nearly 1,400 global advisors in 40 office locations from Florida to North Carolina.
A seasoned marketing executive with over three decades of experience in the field, Kathy has led award-winning teams across iconic brands, including Walt Disney World marketing, Christie's and Talbots, as well as several prominent national advertising agencies.
Prior to joining Premier Sotheby's International Realty, Kathy served on several brokerage leadership teams. Most recently, she was chief marketing officer of Howard Hanna, the largest independent real estate company in the U.S., with $43 billion in sales volume. During her time there, she directed a team of 65 marketing professionals serving 14,000 agents in 13 states. She also spent seven years at the Randall Family of Companies, a leading tri-state New England real estate firm. As executive vice president, marketing & strategic initiatives, and then later as head of operations and marketing in partnership with Compass New England, Kathy led numerous marketing, technology, rebranding, merger, and acquisition initiatives. Her tenure with the brokerage was a period marked by significant company growth and record-breaking sales.
Quotes:
"I am delighted to welcome Kathy to our team. She has the marketing credentials, breadth of real estate knowledge and passion needed for this key leadership role. I am confident that her appointment will further our mission of providing an elevated experience for our global advisors and valued customers."
- Budge Huskey, chief executive officer, Premier Sotheby's International Realty
"I have always respected the Sotheby's International Realty® brand and am thrilled to join the leadership team of one of its top affiliates. I look forward to expanding upon the company legacy of marketing excellence with innovative initiatives and a talented team of professionals."
- Kathy Forrester, chief marketing officer, Premier Sotheby's International Realty
About Premier Sotheby's International Realty
Headquartered in Naples, Florida, Premier Sotheby's International Realty has over 1,400 sales professionals in 40 locations throughout Florida and North Carolina. Premier Sotheby's International Realty also benefits from an association with the storied Sotheby's auction house, established in 1744. The brokerage was founded by The Lutgert Companies, a prominent member of Southwest Florida's business community since 1964, and is a proud Peerage Realty Partner. For more information, visit premiersothebysrealty.com.
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Original Source: Premier Sotheby's International Realty Names Kathy Forrester as Chief Marketing Officer
