TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) announced that it has obtained registered trademark status in eight global markets. The company had applied for trademark registration for its TAAT(R) brand name in the United States, the European Union, Australia, New Zealand, the Philippines, Israel, India and Mexico. TAAT began the process of trademark protection last year as part of its strategic expansion throughout the global tobacco industry. “Building a robust portfolio of intellectual property for a product and a brand is a marathon and not a race, given the standard approval timelines for reviewing and processing of applications for such things as trademarks,” said TAAT founder Joe Deighan in the press release. “In the CPG industry, trademarks are incredibly important not just for the long-term profitability of a given brand, but also for the protection of the consumer. In markets such as the United Kingdom, counterfeit cigarettes are a pervasive issue ultimately harming individual smokers the most with cigarettes of unknown quality sold under well-known brand names. Through legal mechanisms such as trademarks, firms in the tobacco industry like TAAT are able to push back against the seemingly inevitable knock-off versions of their products that can come to market. Furthermore, trademarks can provide broader protection for the brand beyond just the smokable product in categories such as merchandise. It is a significant milestone for us to have obtained a trademark on the TAAT brand in the United States and several markets that we are planning to enter in the near future, and we look forward to taking advantage of the brand protection these registered trademarks afford us.”
To view the full press release, visit https://ibn.fm/D3zgA
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $812 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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