- The partnership will leverage D-Wave’s Leap(TM) quantum cloud service coupled with IPG’s data assets
- IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients in the retail industry
- Leap provides access to the Advantage quantum computing system and quantum hybrid solvers, enabling users to tackle complex problems of up to 1 million variables and 100,000 constraints
D-Wave Quantum (NYSE: QBTS), a leader in quantum computing systems, software, and services focused on delivering customer value via practical quantum computing solutions, recently announced a partnership with one of the world’s leading global advertising and marketing services companies, Interpublic Group (NYSE: IPG). Through the partnership, D-Wave and IPG will work together on quantum computing applications that fuel innovation in marketing investments and strategies (https://ibn.fm/fYyy3).
As part of their collaboration, D-Wave and IPG will use D-Wave’s quantum computers and hybrid solvers through the Leap cloud service, coupled with IPG’s data assets, creating quantum applications designed to build high-value audiences for marketers in various settings. IPG recently launched a pilot program…
NOTE TO INVESTORS: The latest news and updates relating to QBTS are available in the company’s newsroom at https://ibn.fm/QBTS
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