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Why eCommerce Sites Should Create Customized Apps

Data on consumer behavior trends show that people are increasingly gravitating toward making e-commerce purchases on mobile apps. Last year, 39% of internet users in America made at least one weekly mobile purchase via e-commerce apps, indicating the consumer need for quick and frictionless transactions.

E-commerce became one of the most dominant forms of trade long before mobile phones became easily accessible, but it is becoming increasingly reliant on…

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