CARDIFF, Wales - April 21, 2023 - PRLog -- There was a well-documented boom in home improvements during the pandemic with many people choosing to spruce up their homes. But since 2021 there has been considerable changes in what style of home décor and improvement people are looking for, or at least searching for on the internet and Pinterest. Data shows that people are shifting back towards modern and minimalistic styles and seeking out smaller scale home improvement ideas.
These preferences are also influenced by people's perspective on the rising cost of living where they are looking for energy reducing styles that also offer a warmer and cosy feel.
Solar Sunshades, a leading supplier of Blinds, Shutters, Awnings and Curtains, based throughout South Wales and the South West commissioned a study into the online search trends for window treatments and home décor.
"The data has been beneficial to us as trends and preferences have changed quite considerably since the pandemic. It enables us to respond to customer demands but also best advise our customers on what is currently stylish and on trend," said Brett Davies, Managing Director of Solar Sunshades.
Trends in Online Search For Window Treatments
Box Pleat Curtains, Single Panel Curtains, and Tie Top Curtains are the top trending curtains in terms of YOY change, while Louvered Shutters, French Door Shutters, and Wood Shutters are experiencing the most significant decrease in search volume.
The search volume for Box Pleat Curtains increased by 28.3%, Single Panel Curtains increased by 26.2%, and Tie Top Curtains increased by 24%. These curtains offer a simple and minimalist style, which is becoming increasingly popular among consumers.
| Curtain Type | 2021 Search Volume | 2022 Search Volume | YOY Change (%) |
| Box Pleat Curtains | 1320 | 1755 | 28.3 |
| Single Panel Curtains | 2082 | 2711 | 26.2 |
| Tie Top Curtains | 1041 | 1325 | 24 |
| Pinch Pleat Curtains | 102400 | 106250 | 3.7 |
| Tab Top Curtains | 36390 | 35750 | -1.8 |
| Blackout Curtains | 713400 | 665000 | -7 |
| Grommet Curtains | 2562 | 2313 | -10.2 |
| Pencil Pleat Curtains | 243600 | 213300 | -13.3 |
| Eyelet Curtains | 203900 | 168600 | -19 |
| Rod Pocket Curtains | 10010 | 4490 | -76.1 |
Table 1 – Curtain Google search trends biggest movers*
On the other hand, Shutters are proving to be declining in popularity. Louvered Shutters experienced an 85.28% decrease in search volume, followed by French Door Shutters with a 42.71% decrease, and Wood Shutters with a 33.55% decrease. The decrease in popularity of these shutters may be due to changing consumer preferences towards more modern and streamlined window treatments.
| Curtain Type | 2021 Search Volume | 2022 Search Volume | YOY Change (%) |
| louvered shutters | 2253 | 906 | -85.28 |
| french door shutters | 4120 | 2670 | -42.71 |
| wood shutters | 71630 | 51050 | -33.55 |
| plantation shutters | 371100 | 303300 | -20.11 |
| cafe shutters | 4466 | 3763 | -17.09 |
| pvc shutters | 617 | 552 | -11.12 |
Table 2 – Shutters Google search trends biggest movers*
According to the data, Allusion Blinds saw the most significant increase in search volume, with a YOY change of 58.7%. Panel Blinds also experienced a smaller increase in popularity, with a YOY change of 6.5%.
People are preferring blinds that are known for their modern and stylish appearance. They are also preferring versatile blinds such as Allusion blinds, as they can be used in a variety of settings, from bedrooms to living rooms.
On the other hand, Mirage Blinds and Vision Blinds experienced the most significant decrease in search volume, with YOY changes of -27.9% and -30.0%, respectively.
These styles are not as popular with consumers, and the decrease in search volume may indicate a shift towards other, more popular types of blinds.
| Curtain Type | 2021 Search Volume | 2022 Search Volume | YOY Change (%) |
| allusion blinds | 5760 | 10540 | 58.7 |
| panel blinds | 3170 | 3383 | 6.5 |
| perfect fit blinds | 273200 | 272900 | -0.1 |
| wood venetian blinds | 135280 | 120680 | -11.4 |
| roller blinds | 971600 | 859500 | -12.2 |
| venetian blinds | 960500 | 834200 | -14.1 |
| vertical blinds | 734300 | 627800 | -15.6 |
| roman blinds | 831900 | 701000 | -17.1 |
| mirage blinds | 1922 | 1451 | -27.9 |
| vision blinds | 9443 | 6983 | -30.0 |
Table 3 – Blinds Google search trends biggest movers*
"These trends reflect a shift in consumer preferences towards window treatments that offer both style and functionality. Allusion Blinds and Pinch Pleat Curtains are both popular choices for their versatility and ability to add a touch of elegance to any room. It's not surprising to see a decrease in interest for older styles like Rod Pocket Curtains or products that have seen strong sales over the past few years, like Louvered Shutters. As home decor styles change, so too do the products that the customer wish to furnish their homes with" said Brett Davies.
Pinterest Searches Reveals What's Hot and What's Not
Many people turn to Pinterest to find inspiration for their next home improvement and décor project. The data reveals that the current economic circumstances are reflecting consumer choices such as taking on smaller projects to searching for warmer and simpler designs.
In general, home décor room inspiration relation searches have slightly decreased on Pinterest. Possibly due to many people undertaking home improvement projects during lockdown. But there are still rooms and smaller projects people want inspiration for.
Room Ideas Pinterest Searches Receiving Most Growth
Small bathroom ideas had the highest growth trend, with a remarkable 900%. People are looking for ways to make the most of their limited space and create a beautiful and functional bathroom. Small room inspo and Dream Office also had substantial growth trends, with an increase of 400% and 600%, respectively. It looks like people are taking this opportunity to spruce up their living spaces with unique ideas for small rooms. Small room decor bedroom and Attic Room Ideas also saw an increase in search, with a growth trend of 100% each. Whether you're looking for inspiration or practical advice on how to maximize your space, these trends have you covered.
| Keyword | Growth Trend since end of 2022 (%) |
| Attic Room Ideas | 100 |
| Small Room Inspo | 400 |
| Small bathroom Ideas | 900 |
| Simple House Decor | 90 |
| Dream Office | 600 |
| Home Office Room | 20 |
| Small room décor bedroom | 100 |
Table 4 – Room ideas Pinterest search trends receiving largest growth**
Trends on Style and Mood
In addition to room ideas trends, style and mood-based searches were also popular this year. Simple House Decor and Home Office Room had a moderate growth trend with an increase of 90% and 20%, respectively. These searches focus on creating an aesthetically pleasing atmosphere that reflects individual tastes. Furthermore, there was a 500% increase in searches for Warm Cozy Home Decor as people look for ways to make their homes feel comfortable during these times of uncertainty.
| Style and Mood | YOY Change % |
| Warm Cozy Home Decor | 500 |
| Gold Home Décor | 70 |
| Earthy Home Décor | 50 |
| Funky Home Décor | 40 |
| Gothic home Décor | 10 |
| Luxury Home Decor | 10 |
| Colourful Home Decor | -40 |
| Vintage Home Decor | -50 |
Table 5 – Style and mood Pinterest search trends biggest movers**
On the other hand, Colourful Home Decor and Vintage Home Decor showed signs of decline according to YOY changes of -40% and -50%, respectively. While these styles may still be popular among some interior design enthusiasts, they appear to be trending downwards as people move towards simpler designs that reflect their current needs and moods.
Minimalism is Back in Style
According to the data, there has been a significant increase in search volume for minimalist bedroom, living room, and kitchen designs, as well as bedroom inspiration and room ideas with an aesthetic minimalist style. With more people embracing the idea of less is more, it's no wonder that minimalist design is once again in vogue.
| Keyword | YOY Change % |
| Bedroom Inspo Minimalist | 200 |
| Room ideas aesthetic minimalist | 50 |
| Minimalist kitchen design | 50 |
| Minimalist bedroom | 30 |
| Minimalist Living room | 20 |
Table 6 – Minimalism Pinterest search trends biggest movers**
According to Brett Davies "The trends reflect what we are seeing from our customers across our different locations. People are increasingly asking about choosing materials that help to keep the house warm. As we enter summer this is also true for keeping the house cool as the fabric properties that help to insulate homes in Winter, also help to keep houses cool in Summer. Whatever the season, our customers are thinking ahead so they can decorate their home as energy efficiently as possible, without compromising on taste and style."
For more information, visit Solar Sunshades website
Data Sources:
*Online search data: Semrush, Keywords Everywhere, Google Trends
**Pinterest search data: Pinterest Trends
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