BEAVERTON, Ore. - April 11, 2024 - PRLog -- Representatives from the Media Coding Industry Forum (MC-IF) will be on hand to demonstrate the progress in the development and deployment of Versatile Video Coding (VVC) at the National Association of Broadcasters Conference (NAB 2024) at the Las Vegas Convention Center from April 13 through 17, 2024.

The mission of MC-IF is to promote technologies developed by MPEG. MC-IF is currently focused on the deployment of VVC, a video codec that offers improved coding efficiency and versatility for a wide range of applications.

"The adoption of VVC has significant business and economic implications for many different sectors of the economy," says Justin Ridge, president of MC-IF. "It introduces exciting opportunities to improve efficiency and performance while also creating new revenue streams for broadcasters, over-the-top service providers and other industries that depend on high-quality video to generate value. MC-IF is working to bring VVC to market by developing guidelines, increasing visibility, and showcasing interoperability at industry events like NAB 2024."

Analysts, press and other parties interested in hearing MC-IF members speak during the event can visit the following sessions during NAB 2024:

●      Member organizations of MC-IF will be showcasing the benefits of VVC at Booth W4235.

●      Ericsson and Qualcomm will be demonstrating low latency VVC implementation in a cloud gaming application at Booth W4235.

●      Fraunhofer will be demonstrating its latest implementation of efficient film grain coding for VVC at Booth W2857.

●      Sunday, April 14, 3:00 to 3:20 pm PST
Broadcast Engineering and IT Conference
Lukasz Litwic and Justin Ridge (representing MC-IF members Ericsson and Nokia respectively) will present on the latest VVC Guidelines in room W220-W221.

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About MC-IF

The Media Coding Industry Forum (MC-IF) is an open industry forum with the purpose of furthering the adoption of MPEG Standards, initially focusing on VVC, by establishing them as well-accepted and widely used standards for the benefit of consumers and industry.

Contact

Airrion Andrews

airrion@mindsharecapture.com

Photos: (Click photo to enlarge)




Source: MC-IF

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