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Originally Posted On: https://bippermedia.com/seo-for-bankruptcy-lawyers-what-you-need-to-know/

There are now over 14,500 bankruptcy law firms employing over 23,500 professionals across the US. It’s important to make sure you stand out as a bankruptcy lawyer. Otherwise, you could miss the chance to attract new clients.

With search engine optimization (SEO), you can improve your organic rankings on search engines. Higher rankings will ensure prospective clients see your website first.

Then, you can use your informative, engaging content to convert more website visitors into consultations.

On the fence about using SEO for bankruptcy lawyers? Not sure where to get started? Here’s everything you need to know!

After reading this SEO marketing guide, you can start strategizing and growing your law firm. Read on about SEO for attorneys today!

Benefits of SEO

First, it helps to recognize how SEO for bankruptcy lawyers can help your practice. Here are a few reasons to consider using SEO marketing this year.

1. Brand Awareness

Potential clients won’t choose your law firm if they don’t know you exist in the first place. In fact, nearly 60% of people prefer to trust familiar brands. It can take over five impressions before you begin generating brand awareness, though.

Using SEO for lawyers will help boost your online visibility.

Each time someone searches for a bankruptcy lawyer or law firm, your website could appear. Each impression will allow brand awareness to grow. In time, people will begin to recall your practice by name.

When they need a bankruptcy lawyer in the future, they’ll recall seeing your website in a previous search.

If you’re not generating brand awareness, however, your competitors will keep appearing in front of your would-be clients instead. Using SEO marketing will help you rank ahead of the competition. Reaching the top of a search page will ensure clients see your website before any other.

You’ll have an easier time remaining top-of-mind before your competitors get the chance.

2. Website Traffic

If you’re struggling to generate website traffic, start using SEO for attorneys.

Remember, ranking at the top of a search will ensure prospective clients see your website first. Most people click on the first results that appear on a search engine results page.

As you begin generating more and more website traffic, Google will take notice. It might decide to boost your organic rankings as a result. Eventually, you can reach the very top of the page.

You’ll have an easier time generating traffic in the future as a result. Then, potential clients can learn more about your law firm before contacting you directly.

3. Credibility

People want to rely on experienced thought leaders in the industry. Some of the latest SEO marketing tips will encourage you to use EAT. EAT stands for expertise, authority, and trustworthiness.

Establishing EAT within your content will help boost your credibility.

For example, you can share industry-specific studies and research. You can reference recent cases or laws, too.

In time, people will begin to rely on you for bankruptcy news and information. Prospective clients might feel more inclined to trust you as a result.

Meanwhile, ranking at the top of a search engine results page will set you apart from competing firms.

4. Appeal to Locals

Many SEO marketing guides will remind you to focus on local SEO. Local SEO will help you reach clients who are located near your practice. You could have an easier time generating calls, walk-ins, and appointments.

You can create location-based content or update your Google My Business listing to get started.

5. Book Appointments

One of the best benefits of using SEO for bankruptcy lawyers is its ability to help you generate leads. You can direct people to your website to learn more about your law firm. A call to action at the end of a blog post can encourage them to contact you.

Using SEO marketing can help you generate more clients. Then, you can grow your law firm while improving your ROI.

SEO Marketing Tips

Want to experience these benefits of SEO for lawyers firsthand? Here are a few simple tips that can help you get started.

1. Gather Research

First, take the time to research your clients. Google looks for content that aligns with the search engine user’s intent.

Determine what your clients are searching for by gathering keyword research. Then, create content based on their queries.

2. Update Your Website

Google also looks for websites that offer a good user experience. Make sure your site is fast, secure, and mobile-optimized. Work with a digital marketing agency to ensure your site meets Google’s Core Web Vitals, too.

3. Create Content

High-quality blog content is the backbone of a good SEO marketing strategy.

Create content that demonstrates your expertise and helps your clients. Try creating blog posts, articles, infographics, and quizzes. Diversify your content strategy and keep posting throughout the year.

4. Build Backlinks

Backlinks can help improve your rankings. These links send readers from one site to your content.

Consider guest blogging on someone else’s website. Utilize business connections to find new opportunities.

Here are a few more link-building strategies that can help you get started.

5. Track Trends

Google’s algorithm changes constantly. Remain up-to-date with new SEO marketing trends, including:

• Video content
• Featured snippets
• Voice search
• AR/VR content
• Machine learning/AI

Tracking the trends will ensure you update your content and SEO strategy based on what’s relevant. Otherwise, your rankings might drop.

6. Make Adjustments

Once you start using these SEO marketing tips, review your website analytics. Determine which posts are generating the most traffic.

Make adjustments to your SEO marketing strategy to generate even more results in the future.

You don’t have to develop an SEO marketing strategy alone. Instead, look for a digital marketing agency that offers SEO for attorneys.

They’ll help boost your rankings, ensuring you reach as many clients as possible online.

SEO for Bankruptcy Lawyers: Your Guide to Stronger Search Rankings

Using SEO for bankruptcy lawyers is essential if you want your practice to grow. With SEO, you can establish your credibility and generate more brand visibility. Then, you can reach more clients and book more appointments.

Set your law firm up for success. Start using SEO for lawyers!

Need help strategizing? We’re here for you.

Book your free SEO strategy call today!