Today, Jumpcut launches out of stealth as the first data science-driven studio reimagining the way films and TV shows are developed, to elevate fresh voices and stories. The company, which comprises a Wharton Professor, and former BuzzFeed and CBS executives and is backed by venture capital studio Atomic, is using technology to advance diversity in film and TV through data. Designed to help Hollywood buyers source inclusive talent and evolve beyond sequel culture, the company is working with streamers like Disney India and has 12 TV and film projects in the works with collaborators like producer of multiple Oscar-winning films Lawrence Bender (Pulp Fiction, Good Will Hunting), Emmy Award-winning producer Shelby Stone (Bessie, The Chi), and showrunner Scott Rosenbaum (Chuck, The Shield).
As Hollywood and the media industry worldwide seek to add new and inclusive voices into content, there's a concern that failed projects can set the industry back two steps and quickly revert to tried-and-true sequels. While awareness was the first phase of diversity, Jumpcut focuses on the second phase, which is de-risking new ideas using data in order for creators and studios to increase their chance at success.
Testing + Matching
Jumpcut takes a Y-Combinator approach to pair emerging talent with buyers and producers by:
Identifying: Jumpcut analyzes data from YouTube and other content platforms to identify high-potential creators to partner with.
Testing: Creators A/B test their ideas with audiences of 100,000+ potential viewers, to narrow their focus to concepts with proven demand and marketing potential. Testing can reveal insights like which demographics resonate most with the premise, and how well it travels between niche and mass audiences.
Developing: Creators participate in the Jumpcut Collective, an incubator program through which emerging creators develop ideas from concept to pitch in 6 weeks. In addition to accessing Jumpcut's data and tech, participants receive coaching from industry experts. Based on audience signals and engagement, Jumpcut matches creators' projects with the ideal producing partners and buyers.
“There's never been a more important time to bring greater representation & diversity to Hollywood,” said Lawrence Bender, producer of multiple Academy Award-winning movies. “I'm deeply enjoying working with Jumpcut to help elevate fresh voices and global stories.”
”Everyone says they want the industry to be more inclusive. No one knows how to do it. We're betting that data and technology can help the film and TV industry be more experimental and bold and advance beyond sequel culture. Jumpcut's data platform aims to understand audience demand for moonshot projects that don't involve a superhero or previous mega box office hit,” said Jumpcut Founder and author of A Human's Guide to Machine Intelligence, Kartik Hosanagar.
Hosanager, a former Yodle Inc. founder (acquired by web.com for $340M) and a Wharton professor and leading data scientist, came up with the idea after experiencing industry bias firsthand. When pitching his screenplay to producers, several expressed interest, yet none felt confident taking a chance on an unknown writer's work. That's when he recognized data as key to prove demand for diverse voices and stories and to assure buyers there's an audience so that they can confidently invest.
Hosanagar is joined by Winnie Kemp, previously SVP of Originals at Super Deluxe and CBS, where she developed and executive produced “Chambers” (Netflix), the first show with a Native American lead, and “This Close” (Sundance Channel), the first show with deaf creators and cast. Dilip Rajan, a former product manager at BuzzFeed, helped scale BuzzFeed quizzes and user-generated content, building tools that bolstered the company's focus on data and feedback from audience engagement.
Producers interested in partnering with Jumpcut can learn more here.
Founded in 2019, Jumpcut is the first data science-driven studio model reimagining how films and TV shows are developed to elevate fresh voices and stories. With collaborators including Disney, award-winning producer Lawrence Bender, and more, the company leverages years of data science to gauge audience demand for underrepresented storytellers and democratize access to Hollywood. For more information, visit jumpcutmedia.com.
— WebWireID275088 —