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September 01, 2020 1:32pm
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P&G creates Bugatti-powered virtual world after skipping world's largest tech show

When Procter & Gamble decided late last year to pull out of the world's largest tech show, it leaned back on its own immersive virtual world to show off its latest and greatest, a world that gives a glimpse into one of the most hotly anticipated futures of technology.
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Photography by Christophe Tomatis
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