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September 01, 2020 1:32pm
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Sprecher Brewing pursues NFT strategy, appealing to its fandom of digital natives

With a new CEO intent on growing the brand, a contingent of digital-native fanatics who are receptive to cutting-edge innovation and a push from a University of Wisconsin-Milwaukee disruptive technologies faculty member, Sprecher Brewing Co. envisions a world where Sprecher enthusiasts can engage with the brand in the metaverse.
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Photography by Christophe Tomatis
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