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How Arizona’s NIL law has changed college sports, and the branding of athletes

July 23 marks the first anniversary of Senate Bill 1296, which allows student-athletes in Arizona to engage in NIL activities without penalty. It doesn’t sound like a long time, but in those 12 months, the realm of NIL has greatly expanded, and it has changed the compensation game for college athletes forever.
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Photography by Christophe Tomatis
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