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Mixed-Use Space in the Historic Lance Cracker Building Enters Market for $12.9 Million

Known as Factory South, the structure was the first loft conversion in Charlotte. 13 units owned by Jeffrey Gitomer, an international sales trainer and keynote speaker recognized as the 'King of Sales,' are being sold collectively.

310 Arlington Avenue
310 Arlington Avenue


CHARLOTTE, N.C. - September 21, 2022 - (Newswire.com)

A collection of 13 mixed-use units in the historic Lance Cracker building, also known as Factory South, has entered the market for $12.9 million. Owned by prominent area couple, Jen and Jeffrey Gitomer, the 13 contiguous units encompass nearly 17,000 square feet on two floors of the building. Located at 310 Arlington Avenue in the vibrant South End neighborhood, this one-of-a-kind offering is marketed exclusively by Hanes Walker of Premier Sotheby's International Realty's Charlotte office. This listing's details may be viewed here

Built in 1926 and considered one of the original anchors of the South End, the building initially served as the Lance Cracker factory until the company moved its operations into a larger site in the 1960s. Undergoing a complete renovation, it was transformed into Factory South, the first loft conversion in Charlotte with 85 loft-style live-work condominium units. 

Additional property features include open floor plans, exposed brick and beams, oversized windows, a recording studio unit, secure building access and deeded parking for 13 cars in the gated garage. Situated in the heart of South End, the building is only moments from the light rail, Charlotte Douglas International Airport, Uptown and an array of remarkable restaurants, spectacular shops and area galleries. 

Locally, nationally and internationally renowned as the "King of Sales," Jeffrey Gitomer, is noted for his sales training and motivational speaking. A bestselling author and sales strategist, he has worked with Fortune 500 companies around the globe, delivering over 2,500 personalized seminars over the last 25 years. 

"This rare offering presents an ideal opportunity for a relocating business and its principals or those seeking a live-work environment," said Hanes Walker. "The discerning buyer will appreciate its prime location, flexible layout and unique history."

About Premier Sotheby's International Realty

Headquartered in Naples, Florida, Premier Sotheby's International Realty has over 1,400 sales professionals in 40 locations throughout Florida and North Carolina. Premier Sotheby's International Realty also benefits from an association with the storied Sotheby's auction house, established in 1744. The brokerage was founded by The Lutgert Companies, a prominent member of Southwest Florida's business community since 1964, and is a proud Peerage Realty Partner. For more information, visit premiersothebysrealty.com.


Contact Information:
Elise Ramer
Senior Director, Public Relations
elise.ramer@premiersir.com
941.587.0257


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