Live on Kickstarter, Uphold Cutlery is a super compact reusable folding travel cutlery to help eliminate single-use disposable plastics.
Central, Hong Kong - November 4, 2022 /MarketersMEDIA/ —
Uphold, the revolutionary new pocket-size, reusable folding travel cutlery that is on a mission to eliminate single-use disposable plasticware, is live on global platform Kickstarter and a breakout crowdfunding success story having already raised over 600% of their initial raise goal.
It is estimated that over 33 billion pounds of plastic wash into the ocean every year making up over 80% of all marine debris found from the surface. This environmental crisis has led to countries around the world racing to ban single use cutlery. Rather than resigning to face the prospect of soggy paper utensils or wooden utensils that is likely to cause another catastrophe, Uphold has created the world’s most compact set of travel cutlery so users can enjoy the luxury of fine, metal cutlery anytime, anywhere.
“I have always seen disposable cutleries as one of the biggest villain to the environment. As an architect and industrial designer, I know very well that you cannot have a sizable piece of plastic product that is intended for one use only, especially when it is used for regular activities such as dining! I had this idea of a compact travel cutlery set all the way back in 2017, when our team was looking at how folding geometries can make travel goods easier to carry by making them as flat as possible. News about possible bans on single-use plastics surfaced in 2019, and the pandemic that followed accelerated the calls to action around the world, as plastic waste shot up astronomically,” says Director and Co-founder Eric Tong on the inspiration behind the project. “During this time, major countries around the world began legislation on a ban in the distribution and use of single-use plastics. We took the opportunity to accelerate product development from 2019 and got the product ready in 2 years!”
Uphold Cutlery is the world’s leading compact cutlery kit— offering the lightest and slimmest travel cutlery system available. Each utensil is made of titanium alloy heads, aluminum alloy handles, and food grade TPU / TPE folding connectors. Each piece is graded to last over 3,000 uses and replaceable utensil heads are available to purchase. The custom fitted carrying case keeps utensils hygienic between uses and the innovative, removable utensil head design keeps the case measuring 100mm at its longest and a mere 10mm thick.
“Disposable cutleries are conventionally designed to resemble regular tableware. They do not operate well with portable food containers which are often narrower and taller than regular crockery. This problem also applies to most travel cutlery designs in the market where the desire for flatness undermines their functionality. Uphold Cutlery revolutionizes travel cutlery ergonomics to improve on-the-go dining experience and efficiency,” adds Tong.
For outdoor enthusiasts, travelers and urban dwellers on a lunch break— enjoy meals on-the-go with world class cutlery. Uphold Travel Cutlery is currently live and available to support on Kickstarter: www.kickstarter.com/projects/uphold/pocket-size-reusable-folding-travel-cutlery
About Uphold
Uphold is a Hong Kong company founded in 2020. Our mission is to uphold the environment through the elimination of disposable utensils. We innovate in ergonomics and geometrics to create revolutionary portable and reusable designs. Our products redefine on-the-go lifestyle and are not only stylish but also functional and sustainable.
Eric Tong is the Co-Founder and Principal Designer of Uphold. He graduated with a Graduate Diploma in Architecture from The Bartlett School of Architecture, UCL in 2004. He worked for renowned late architects Zaha Hadid and Future Systems and developed a passion in industrial design. He is devoted to design innovation and in the ten years since his studio’s establishment, his work won multiple international awards, including the Good Design, Good Design Singapore, IF, Design For Asia, Golden Pin, and Perspective A&D Trophy Awards. Eric is a Council Member of the Royal Institute of British Architects (HK Chapter), and an Ex-Executive Committee Member of the Hong Kong Designers Association.
For more information on Uphold, please visit upholdliving.com
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Contact Info:
Name: Chris Woods
Email: Send Email
Organization: Uphold
Website: https://www.upholdliving.com
Release ID: 89084309
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