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September 01, 2020 1:32pm
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A strategist studied 10 years of McDonalds, Starbucks and Lululemon data—here's the No. 1 lesson she learned

There's a reason brands like McDonald's, Starbucks and Lululemon are so successful, says business strategist Sam Sterling — and you can replicate it.
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Photography by Christophe Tomatis
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