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‘Taylor Swift: The Eras Tour’ boosting demand for cinema ads, says National CineMedia CEO

By: MarketWatch

October 13, 2023 at 10:05 AM EDT

“Who knew that there were so many Swifties on Madison Avenue?” said National CineMedia CEO Tom Lesinski.

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‘Taylor Swift: The Eras Tour’ boosting demand for cinema ads, says National CineMedia CEO