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September 01, 2020 1:32pm
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55-year-old farmer spent $25,000 to open a bridal shop—now it brings in more than $300,000 a year

Penny Bowers-Schebal started a wedding dress store with no industry experience. Six years later, Formality Bridal brings in over $300,000 in revenue per year.
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Photography by Christophe Tomatis
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