PRICING SUPPLEMENT NO. 77                                         Rule 424(b)(3)
DATED:  October 17, 2001                                      File No. 333-52902
(To Prospectus dated January 11, 2001,
and Prospectus Supplement dated January 11, 2001)

                                 $9,015,893,162
                         THE BEAR STEARNS COMPANIES INC.
                           MEDIUM-TERM NOTES, SERIES B



                                                          
Principal Amount: $10,000,000       Floating Rate Notes [ ]     Book Entry Notes [x]

Original Issue Date: 10/26/2001     Fixed Rate Notes [x]        Certificated Notes [ ]

Maturity Date: 10/26/2021           CUSIP#:  073928VL4

Option to Extend Maturity:          No  [x]
                                    Yes [ ]     Final Maturity Date:



                                              Optional            Optional
                         Redemption           Repayment           Repayment
   Redeemable On          Price(s)             Date(s)            Price(s)
   -------------       --------------       -------------      -----------

         *                   N/A                 N/A                 N/A

Applicable Only to Fixed Rate Notes:
-----------------------------------

Interest Rate:  6.60%

Interest Payment Dates: **

Applicable Only to Floating Rate Notes:
--------------------------------------

Interest Rate Basis:                     Maximum Interest Rate:

[  ]  Commercial Paper Rate              Minimum Interest Rate:

[  ]  Federal Funds Effective Rate

[  ]  Federal Funds Open Rate            Interest Reset Date(s):

[  ]  Treasury Rate                      Interest Reset Period:

[  ]  LIBOR Reuters                      Interest Payment Date(s):

[  ]  LIBOR Telerate

[  ]  Prime Rate

[  ]  CMT Rate

Initial Interest Rate:                   Interest Payment Period:

Index Maturity:

Spread (plus or minus):

*Commencing October 26, 2004 and on the interest payment dates thereafter until
Maturity, the Notes may be called in whole at par at the option of the Company
on ten calendar days notice.

**Commencing November 26, 2001 and on the 26th of each month thereafter until
Maturity or until the Notes are called.

The distribution of Notes will conform to the requirements set forth in Rule
2720 of the NASD Conduct Rules.