Making money on the stock market isn’t all about investing in big tech stocks like Amazon, Microsoft, Google, or Facebook. Sometimes it can be far more beneficial to target smaller, niche-focused corporations that have the potential to strike big.

These companies, termed “micro-cap” companies, have a market capitalization somewhere between $50 million to $300 million and are often found on smaller exchanges like the TSX Venture Exchange. As smaller companies, they tend to be riskier picks, and sometimes analysts don’t know whether to recommend them or not. Typically, micro-caps specialize in new and innovative products that ...