Industrial journalist, TR Cutler discussed B2B digitization at the customer level with Yoav Kutner, Co-founder and CEO of Oro, Inc., the pioneering e-Commerce leader behind OroCommerce, the No.1 open source B2B digital commerce platform. The article is in the recent issue of Manufacturing Tomorrow magazine. According to Kutner, “Customers must take advantage of the lessons learned from prior implementations. It is far more important to capture the best practice strategies based on real world installations and on-going modifications to address seasonality, growth expansion, and global diversification.”
The single greatest indicator of how a manufacturer will survive the current inflationary cycle is a deep commitment to the customers' digital experience. The shift to industrial B2B eCommerce must extend beyond internal digitization with suppliers to realize the quantifiable benefits starting with the ability of reacting to supply chain challenges. That internal mechanism is helpful, yet without customers, the perfectly smooth supply chain data is limited.
Manufacturing Tomorrow is an online trade magazine featuring products, companies, news, articles, and events for the advanced manufacturing, factory automation, and 3D printing industries.
Thomas R. Cutler authors more than 1000 feature articles annually regarding the manufacturing and industrial sectors, with emphasis on robotics, lean manufacturing, technology breakthroughs, and media coverage of the sector.
Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc. , celebrating its nearly quarter century in business. Cutler is the founder of the 9000+ Manufacturing Media Consortium which includes more than 9000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement.
Next month Cutler will release the State of Industrial Media Report. Over 5200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler. Contact Cutler at trcutler@trcutlerinc.com.
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